Comments on: Okay, so you’re the CEO of Technorati…

By: Montoya

Montoya — Fri, 09 Feb 2007 02:37:14 +0000

WTF is already being used by business to inject their spam into tag searches. If Technorati thinks their users care enough to submit sincere info-snippets, they are years behind on reading the feedback they’ve been getting.

By: Okay, so you’re the CEO of Digg » Wisdump

Okay, so you’re the CEO of Digg » Wisdump — Fri, 02 Feb 2007 20:23:20 +0000

[...] To play off the Technorati entry, let us pretend that you are the CEO of Digg (and no it isn’t Kevin Rose) and you are trying to stop the spamming/gaming issue that everyone is well aware of on Digg. What do you do? First let’s look at the problems and see if their solution matches any of them. [...]

By: JGriggs

JGriggs — Fri, 02 Feb 2007 10:11:21 +0000

Just wanted to pop in and say I found this article through Technorati while searching for “Paris Hilton nude”… the irony is killing me.

By: alan p

alan p — Thu, 01 Feb 2007 20:53:41 +0000

I wrote 2 wtf’s today, just to see how (if?) it all worked. One linked to my blog post (on Flickr) I was curious to see how it worked more than anything, is all. The other didn’t link, its on the WTF subject itself. Both are, ummm, very non-sycophantic – now I am looking to see how the voting system works, but the WTF posts by dsifry and lyziwg are pulling waaay ahead – be interesting to see what happened if my or another sarky post started to win out ;)

By: engtech

engtech — Thu, 01 Feb 2007 20:17:39 +0000

Technorati is for navel gazing. That’s it.

What’s interesting if you see the WTFs on top terms they fall into two categories:

a) written by employees

b) people promoting their blog posts

By: fp

fp — Thu, 01 Feb 2007 19:47:13 +0000

IMHO, Technorati’s days are numbered. Its search technology is horrible, and really, it serves no purpose to end-users anymore. Actually, I doubt it ever did.

By: Scrivs

Scrivs — Thu, 01 Feb 2007 19:40:04 +0000

For once I’m not so sure it is a good thing that we are all in agreement. What options do they have though? I’ve never heard of any potential buyouts and surely all that VC money can’t be disappearing that quick can it?

By: David Krug

David Krug — Thu, 01 Feb 2007 18:35:52 +0000

Technorati’s biggest problem is scaling, and stability. Something they have not even come close to matching. On one side of the coin lets say they want to compete with digg. Do they have what it takes to scale NO. So why bother trying.

Cut the loose meat and focus on what people use. And that’s webmaster like to track their links from other blogs. Minimalize the rest sail it down the river. Simple as that.

By: Rick Turoczy

Rick Turoczy — Thu, 01 Feb 2007 17:18:12 +0000

Scrivs: All the examples to which people are pointing are symptoms of the true problem, which your “what don’t they do well?” question begins to address. Design, functionality, new features, VC pressure, unintelligible CEO speak… they’re all signs of good-old-fashioned, grasping-at-straws lack of focus. If Technorati would stop treating symptoms and focus on what they–with their current intellectual property and user base–are better at doing than anyone else, they might be able to recover as a compelling property.

Anthony: I’d agree with your proposition that double entendre is an effective method of branding if–and only if–it is in line with your core brand idea. Redefining “WTF” is humorous for an edgy or thought-provoking brand. (I think we can probably agree that it’s been quite some time since Technorati was considered either of those things.) If the humor is at odds with your core brand, it comes off as “trying too hard” or worse yet, “completely stupid.”

By: Thomas Holmes

Thomas Holmes — Thu, 01 Feb 2007 16:43:57 +0000

Have to agree with Mike on the design – the new design is horrible! The old one had some class but the new one is just blughh…

I find the technorati site incredibly slow. I check my blog in it every so often. But I wouldn’t use it in general cos I wouldn’t be patient enough to wait for the pages to load.

Anyone else find this?