Really Good Ideas from April Fools’ Pranks on the Web
It seems the online world is the perfect place for all the madness taking place every April 1st, but I’ve noticed some of the pranks circling the Web today are really good ideas and worth discussing here on Wisdump.
Gmail Custom Time
Gmail users have long wanted a send email in future time feature to avoid unnecessary follow-up and back-and-forth emailing, but Google spins it around. In addition to “never delete another email again”, there’s “never send another late email again”. You can send an email timestamped as far back as April 1, 2004, which is when Gmail was launched and a clue right there how legit this feature is.
Many people would love to have custom time/date stamps on their emails—I know I would. But it becomes a case of deception versus productivity. Will Google continue to draw the line? Do you see this happening in the future? If you can do it with blog posts, why not emails? If you’ll remember last year’s prank, Gmail Paper, it’s another great idea that asks “why not?” too. (And, if anything, testimonials don’t make a product believable.)
Also check out Google’s other pranks for this year:
- Virgle (see also Larry and Sergey’s video), the first human colony on Mars
- gDay, which lets you search content on the internet before it is created
- Google Wake Up Kit, a system that sends increasingly annoying alerts (SMS, water bucket, bed-flipping device) to wake you up – it’s potentially a good idea, but it’s not as subtly executed as Gmail’s pranks so I won’t elaborate on it
Whew! Google’s been busy this year!
ProBlogger Launches PayPerTweet
Darren Rowse on ProBlogger has launched a way to monetize Twitter with PayPerTweet. This totally makes sense because we’ve long wondered how Twitter could possibly be penetrated by advertisers, and we get a pretty viable answer.
Problem is, Twitter is a pretty trustworthy environment right now—you follow only whom you want to and the second they start spamming you, “unfollow” is always one click away. PayPerTweet is not just a prank but an addressing of the question we’ve all had on our minds: who will cross the line and bring advertising to Twitter? Are we there already? Will you tolerate it? Perhaps fake tweets like announcing PayPerTweet and other pranks—rickrolling is such a big thing these days—is the closest thing we’ll ever get to sneakiness (read: sponsored tweets) on Twitter.
Another great thing about the PayPerTweet announcement is that because it’s a blog-based prank, the comments section clearly shows who got punk’d and who managed to call BS. And you can discuss in a follow-up post the success (or failure) of your prank. We thus find out that PayPerTweet came from an actual proposal to advertise via Twitter for $20. Darren Rowse refused the offer.
Tufte joins SlideShare board of advisors; No more bullet points
Renowned information design expert Edward Tufte joins SlideShare’s board of advisors to help guide people in presenting visual information the proper way. The online slideshow service will employ technologies that automatically eliminate bullet points, chartjunk, and other distracting elements from presentations.
Even if you’re remotely interested in design, you probably believe the world will become a better place by throwing out crappy PowerPoint slides. But is Microsoft to blame for all the ugly, overloaded, and difficult-to-read slides? Can and should software encourage and impress upon its users the principles of good design? And since we know that PowerPoint, as well as Word, was made for business, should we expect people in non-design industries to have rudimentary design sense (i.e., should it be part of their job description)?
Spirit of ‘98 WordPress Theme

Darren Hoyt releases a WordPress theme that showcases the hottest web design techniques ten years ago. How nostalgic! When you click on the preview image, a JavaScript alert comes up, saying, “Happy April Fool’s — seriously, you were gonna download this?”
I wonder how many people actually clicked, or if Darren Hoyt kept track of how many did. Using this theme would be a really good April Fools’ prank; too bad no real theme files were created. Update (April 7, 2008): Somebody actually did a similar prank! Jasongraphix redesigned his site with the “90s look” on April 1st! There’s always the possibility that somebody out there actually finds this theme attractive. This got me thinking: did you really think that old school web design was tasteful back then? Do you think the current web design trends will be considered attractive in the future?
In 1998 I was a freshman in high school and we were supposed to create webpages on a slow, 16-color (yes, literally 16 colors only, not 16-bit) computer, with no graphics program, and had to make do with whatever images were installed on the PC. My geekier-than-thou classmates were fooling around with DHTML alerts and scrolls, and I was too flabbergasted at the limitations of the computer I was using to even see how it was possible to create a decent-looking website. Today, I see people worship the Apple aesthetic, but bash rounded corners and other bright, shiny, glassy Web 2.0 looks, then proceed to play tug-of-war between light, clean, grid-based minimalism and dark, dirty, anything-goes maximalism.
Update (10:48 PM):
Helvetica Serif

The Serif announces that FontFont will release a Helvetica Serif, which is a digital recreation of the sketches by Max Miedinger’s granddaughter.
If the little nuances in the image above don’t already give away the impression that this is a less than spectacular typeface and couldn’t possibly match the sans serif that is Helvetica, that’s okay. But know that having a serif version of Helvetica is a really big deal, quite an impossible one actually. (Update 04/02/08: Stephen Coles of Typographica.org reports in the comments there’s Helserif by Phil Martin.) Helvetica stands for everything a serif typeface isn’t. Do you think Miedinger would come up with a serif typeface just for the heck of it? Do we need a Helvetica Serif? Who should be tasked to create it?
I hope you’re having as much fun this April Fools’ as I am. Don’t forget to check out the most popular April Fools’ Day pranks on the web then go vote for them here.





[...] wisdump.com [...]
By Could It Be? April Fools’ Day 2008 | QuickNews on April 1, 2008 12:41 pm
Welcome to Wisdump, Ia!
By jangelo on April 1, 2008 4:24 pm
Ahh, but there already is a Helvetica Serif: Phil Martin’s Helserif.
By Stephen Coles on April 1, 2008 4:45 pm
JAngelo, thanks very much!
Stephen, a thousand pardons. I’ve corrected the post and linked to your Phil Martin interview as well. Never claimed to be a typographic expert. Though I have a question: since it’s by somebody other than the creator of Helvetica, can I say it still it isn’t an official serif counterpart? Would Helvetica Serif be any more official than Helserif since it was created by Miedinger’s grandchild? :D
By Sophia Lucero on April 1, 2008 4:56 pm
Yeah, like many of Martin’s designs, Helserif certainly isn’t “authorized”. Linotype owns the rights to Helvetica so they certainly could expand the family. In the unlikely event that they decide to do it, their director Akira Kobayashi would be the best man for the job.
By Stephen Coles on April 1, 2008 5:07 pm
[...] Splashpress Media sister sites Blog Herald and Wisdump both got new leadership these past few days. First up was Thord Daniel Hedengren’s taking over of BH: Thord has been with the Blog Herald for the longest time I can remember. He has been contributing since 2006, and has been responsible for some subtle (but important) design changes on the site. Thord has also reworked the design of various blogs in Splashpress Media’s network, including 901am, Blogger Jobs, Blog Network Watch, Jack of All Blogs, and several others, with the most recent being Wisdump where he served as editor until this move. Taking up the cudgels over at Wisdump is Ia Lucero, who greeted the blog’s readers with a post on great April Fools’ pranks on the Web. [...]
By Blog Network Watch » Blog Herald, Wisdump Welcome New Editors on April 15, 2008 11:28 pm
“Linotype owns the rights to Helvetica” — it’s not that simple. You can’t own rights to shapes (dibs on the circle!) under copyright law, so nobody can own the shape of each individual Helvetica glyph. You may be able to trademark one or more glyphs in a font, but that would be hard for letters, digits and punctuation. A dingbats font may well contain trademarked shapes, though.
What you can own is software, though, and most font files contain small scripts that govern hinting (how to display a glyph in low resolutions), for example. So the helvetica font files are certainly owned by Linotype.
I know there have been companies that (quite legally) recreated Helvetica-like fonts with the same glyph shapes but without hinting. Can’t find the website right now, though.
By unwesen on May 1, 2008 8:42 am