Comments on: The Overjustification Effect and User Generated Content

By: National Engineering Week « Internet Duct Tape

National Engineering Week « Internet Duct Tape — Fri, 20 Jul 2007 05:31:08 +0000

[...] want you to check out their project or site and write about it. This often creates something like the over justification effect where if I had discovered it myself I might have written about it, but because someone is asking me [...]

By: engtech

engtech — Wed, 20 Dec 2006 01:21:47 +0000

I didn’t know there was a name for the reason that if I go buy a book in the store I’ll post a review, but if O’Reilly gives me some swag it gathers dust. :)

By: The Pareto Principle and Blog Networks » Wisdump

The Pareto Principle and Blog Networks » Wisdump — Tue, 19 Dec 2006 16:36:54 +0000

[...] Blog Networks have a problem. Do you go for that one hit site or do you go for the niche categories and fill out the long tail? At the beginning it looked as though Weblogs, Inc. was going to fill out the long tail, but as writers come and go (many times because of the Overjustification Effect) the smaller sites were left to wither and die, while the more mainstream sites caught on and grew. Leading the charge was Engadget and due to its success it was able to start moving into the long tail of technology with with Engadget HD and Engadget Mobile. [...]

By: Montoya

Montoya — Fri, 17 Nov 2006 08:30:39 +0000

Wow, this reminds me of something I wrote about Reddit a while back. Give it a go: I guess social bookmarking is just beyond me.

By: The Democracy of System Gaming » Wisdump

The Democracy of System Gaming » Wisdump — Fri, 10 Nov 2006 05:17:39 +0000

[...] The real concern here is when you try to prevent individuals from “gaming” your system are you really helping or hurting your site. In the case of Digg you could argue your case either way. It’s easy to see how a small group (top 100) have heavy influence over whether a link makes it on the homepage or not, but does that deter quality content from making it? They had to become top 100 users one way or another because it just doesn’t magically happen. If you try to take away the “power” that they worked so hard to achieve you are more than likely going to upset them and quite possibly get them to leave (make sure to checkout The Overjustification Effect and User Generated Content). [...]

By: Scrivs

Scrivs — Thu, 09 Nov 2006 10:27:28 +0000

I’m sure you will be the first to know if it works or not. But its us, so of course it will work :).

By: Rick Turoczy

Rick Turoczy — Thu, 09 Nov 2006 00:09:42 +0000

Scrivs, Maybe I can open up my “circle of trust” for more than you three. Maybe. ;)

By: Scrivs

Scrivs — Wed, 08 Nov 2006 22:03:49 +0000

Rick, if we ever did expand the selection process it wouldn’t be something where everyone and their mom can game the system to get into 9rules. But as the last round indicated (1190 sites submitted) doing this over and over with 3 people simply won’t work. Our brand lies in our exclusivity and it would be silly to throw that away just to grow a little bit bigger.

By: Rick Turoczy

Rick Turoczy — Wed, 08 Nov 2006 21:45:26 +0000

Scrivs: I’m not sure I want the triumvirate to abdicate the responsibility of choosing to the public. No wait, that’s wrong. I’m absolutely sure that I don’t want that.

I trust 9rules because I know who picked the sites and (basically) how they were picked.

Is that a something that can support the continuing growth of the network? No, not likely. Is it a ton of work for the three of you? Yes.

That said, I MIGHT trust the 9rules team to ascribe a similar review process to expanding its reviewing team, forming a larger group to help make the decisions on the sites. But I’m still not sure.

The value of the 9rules community lies in the exclusivity. I don’t think 9rules is 9rules without it.

By: Scrivs

Scrivs — Wed, 08 Nov 2006 19:02:02 +0000

Mike: I don’t necessarily think that the odd end of the scale values money incorrectly, its just that they might not get the intrinsic rewards and satisfaction of doing something on their own and therefore just doing it for the paycheck makes sense to them.

Scoble was able to do blog and receive a paycheck, but you could tell that he found greater reward from being an advocate and trying to make a difference and it showed. But then he moved on to PodTech, why? Probably because there was a chance to do something even greater for himself and there is the intrinsic rewards coming into play again.