No offense but even if you gave this place for free I would strip and start over. While some of your writing is amusing and occasionally insightful it really has no value on it’s own. Where is the value? In the domain name? Possibly. Your content is you, the design is… well somebody depending on the month… but the blog itself is a free download that anyone can get with. There is nothing to buy here except your beloved memories.

Maybe you should buy the darn thing.

Based on the numbers given here, I think this blog is very much under-monetized. Any savvy blogger spending a week or so heavily tweaking this blog should reap a great ROI.

Heck, regardless of future content direction, the long-tail effect (ie: all those posts already written) will keep the money rolling in for quite some time.

Tyme: people are already blogging about it like mad ;). Couldn’t imagine after the sale.

In the beginning, yes, people subscribed because they were interested in Scrivs but if you are a long-time reader of Scrivs’ or following the things he’s said, yes he’s popular in the web/design communities but he’s not mainstream. The reason why his picture is on the about page was to define his identity because it wasn’t clear and his audience was becoming more mainstream (hence they didn’t know who he was).

Now, most people are subscribed because they want an honest opinion on web stuff by someone in the industry, not specifically because Scrivs said it. How do I know this? Because we encounter people all the time on 9rules that do not realize Paul and Scrivs are the same person. o_O

A smart business person will realize that the sale of this blog is going to be watched. Heavily, not only because it is so close to the sale of Business Logs but it will help set a standard. The articles are already starting to pop up on whether the blog will sell, if it does what it means for blogging, etc. Will some people unsubscribe? Of course but most will stay. Why? We are curious by nature and again, that brings me back to people watching that will want to know who buys it? What are they going to do with it?

A smart business person will want those eyeballs. A smart business person will seize the opportunity and not only retain a large portion of the readers but will realize the fact that because Scrivs was kind of laid back in terms of purpose (using Dan’s word) they have more flexibility than stepping into the shoes of someone who was more rigid about their “purpose”. The realization will be there that there is a cushion most blog sales do not have: the curious nature of the people watching. When this blog sells, people ARE going to talk about it.

There are many opportunities for the new owner of this blog. It takes someone thinking out-of-the-box to seize those opportunities.

And, because I rarely ever remove feeds from my Bloglines, I will continue to be subscribed here despite this sale. Who knows? Maybe – even if it’s another Splashpress Media site – it might be just as good or better … and more posts? Time will tell.

Good luck with the auction Scrivs.

It is common practice for any site switching authors to be removed from 9rules, just like Business Logs is no longer in 9rules either. If and when the new author has a few months of entries built-up, then if they wish to resubmit we can reevaluate Wisdump for 9rules membership again.

Dan I’m not sure what else I can say. Blogs are bought and sold every day (at Sitepoint, eBay, private auction, etc.) and new authors come and old authors leave, and the world still goes on. With or without Paul on board, this site is still a PR7, still has over 7000 RSS subscribers, and still has a large cache of content that can be monetized. There is still a lot of value in blogs written by one person, even after they leave, and this is evident in Paul’s auction where he already has bids to choose from.