You’re right. Having something that makes it worth returning for keeps people coming back for more. A regularly scheduled “program” works as does article series.

But there is more to just doing the same old same old all the time. You have to keep pushing it and making it interesting, and not just a dependable staple. I think of the television shows that have lasted seven to ten years or more. It’s hard work turning out the same stuff over that much time. After five or seven years, it’s hard to think of new stuff each week. But keeping it interesting keeps them coming back.