If you know anything about marketing you will know that many professionals claim that testimonials are your best friend. Along the lines of word of mouth marketing testimonials give your product/service that much more credibility. Surprisingly, 9rules doesn’t have a buzzpage, but that is something I have been working on this week because in my mind they do more good than harm.
37signals always does an excellent job of collecting testimonials and I think it’s a great example to follow. This entry isn’t really a discussion on Testimonials since I don’t have that much else to say, but a reminder that if you see anything said about your, your company or your site then save it because you can put it to use later, even when it’s negative.