Visitors’ first impressions of your website develop extremely quickly. Knowing this, it’s vital that the overall design of your website shows people who open it something they like.
This is easier said than done, though. Especially if you don’t have a lot of experience with web design, you might not know what you have to do to improve how your website looks to others.
To help make this a little easier for you, here are three simple ways that you can improve the design of your website starting immediately.
To help get your point across as effectively as possible, you’re going to want to keep your website relatively simple in design. According to AJ Agrawal, a contributor to the Huffington Post, it’s much more important that you’re able to impress your visitors with what you’re actually trying to sell rather than dazzle them with a complicated layout.
In fact, keeping your design simple can also help with your conversion rate, because it can help your visitors home in on the specific action you want them to take. So rather than spend your time trying to make your website look edgy, focus more on your specific products or services.
Convert Written Content To Video
Though it’s great to have sharply written content on your website, you may find your web pages easier to design around as well as more useful to your visitors if you use video in places. According to Joseph Steinberg, a contributor to Inc.com, videos can often grab people’s attention and convey information much more effectively than text.
Keep in mind, however, that people usually have a very short attention span for all content, whether written or video. So when you’re trying to convert some of your written text to video, make sure you do your best to make your videos interesting and entertaining so they will serve their desired purpose.
Change Up Your Color Scheme
You might not think getting the right color scheme for your website can make a significant difference for your business. Not only can the perfect color in a logo help brand your firm, but certain colors can encourage people to feel or think certain ways.
According to Neil Patel, you want to choose a color palette that will resonate with your target market. In order to do that, you have to have a solid understanding of your target audience and what colors speak the most to them. By studying color psychology and what colors mean to people, your mission is to select the perfect color palette for your website and company in general.
If you want to make some small changes to your website’s design that have the potential to make a big difference, try the tips cited above to help you do just that.