Although there are a lot of other forms of online marketing your business can participate in, if you’re able to have an effective email marketing list that you send out religiously and that has a decent open-rate, this avenue could still very well be one of your most successful marketing strategies. However, the main point here is that your email list has to be working effectively for you. If it’s not, you’re basically just wasting your time creating and executing on this marketing tactic. So to help those struggling with their current email marketing plan, here are three tips for creating a more effective email marketing list.
Don’t Use Email’s You’ve Bought
If you either have a small email list or have an old email list, it can be daunting to have to rebuild this part for your campaign. This may leave you feeling like purchasing an email list is the best option for you. But according to Corey Wainwright, a contributor to HubSpot.com, this is definitely the wrong decision.
When you choose to buy an email list rather than putting in the work to create your own, you have much lower quality email addresses, no rapport with your recipients, and can even have a hard time working with your email vendor. So although it’s harder to get legitimate emails from people who actually want to hear from you in the first place, this will give you a much more effective email list to work with.
Focus on High-Quality Content
So now that you know you’re going to have to put in the effort to build your email list, what are some of the best ways to do this? According to Jacob McMillen, a contributor to KISSmetrics.com, focusing on producing high-quality content is going to be a major advantage for building your email list. If you’re able to produce great content that your target audience finds helpful, informative and interesting, you have some leverage for requiring something in return for this content. Creating content upgrades—where you require an email to access certain, more in-depth parts of the great content you’ve created—is a super easy and effective way to not only get quality emails for your list, but to find out which types of content your target market is most interested in.
Unless you have a very specific type of business in which you’re running, you probably have multiple target audiences that you’re catering to. While this is great for having a wider customer base to draw from, it can make email marketing difficult. One thing Jonathan Long, a contributor to the Huffington Post, recommends is breaking your big email list into smaller, more specific email lists that you can then target to specific groups within your customer base. While this will require more work, your lists will soon become even more effective for your marketing purposes.
With the right forethought and plan for execution, you can create a valuable email marketing list that will help further your business more than you could have imaged. Use the tips mentioned above to get started.