Credit card marketing ads have been around for ages. Knowing how to weed out the useless and fruitless methods of marketing is an invaluable skill. There are not very many people who go online each day seeking out information on credit card rates and offers.
Marketing an opportunity to place oneself in debt requires a crafty mindset. This is not the field of the market that excels in straightforward information presentation. Take a minute to check out a few summarized suggestions that will enlighten readers to five of the most common credit card marketing strategies.
Offer rewards programs and benefits
Beneficial rewards programs and point systems entice consumers to at least take a look at what a credit card company is actually offering. Rewards programs are attention grabbers in the land of marketing.
Some card companies offer a beautiful zero percent interest rate on their ad postings, but customers soon discover a slew of limitations on that offer. It might be a good way to grab someone’s attention, but a good company will follow through with special offers advertised.
Themed card designs are popular
For years, credit card companies have been utilizing the popularity of sports and other sought-after brandings to market credit accounts. A credit card featuring a person’s favorite college football team shows team spirit.
Themed marketing runs deep in today’s credit industry. Hello Kitty covered cards were admittedly released by big named credit companies to appeal to preteen girls. There’s a card for everyone!
Some card companies have tapped into spirituality and politics
Metro-Spiritualist angles have arisen as a form of marketing to those who are labeled environmentalist and maintain a socially conscious life view. It is not clear, however, how a person’s spirituality has anything to do with their credit card, but it works.
Visa offers an Enlightenment Card that features a rewards catalog intentionally aimed towards those who prefer a more environmentally conscious lifestyle.
Marketing appeals to the people’s social conscience
Some credit card companies utilize the draw to social conscientiousness to market their services. The American Express Red Card donates one percent of every purchase to a charity aimed to benefit the fight against HIV/AIDS.
The more the cardholder spends, the higher the percentage of their spending goes to the Global Fund. Most people enjoy the thought that their frivolous spending habits are working to the benefit of sick people.
Catch ‘em early
Though a two-year-old child cannot open their own credit account, credit card companies are still seeking out ways to market to kids. If little Jimmy really wants the “Cars” card, then Mommy might be more willing to open an account with the company that offers that particular design.