Marketing your brand on the internet can be a complicated affair, especially when you’re trying to do everything yourself. Hopefully you have a professional marketing agency working for you. If so, you’ve probably got all your bases covered with content marketing, SEO, PPC ads, and social media networking.
You may have heard some people say that LinkedIn marketing isn’t effective, or that it’s just too much effort for minimal results. The truth is, LinkedIn can be a great marketing resource when used correctly.
Whether you’re running your own marketing campaign or you’ve hired help, here are 6 reasons to include LinkedIn marketing in your overall strategy.
1. LinkedIn is great for content marketing
Have you ever searched for something important on Google and found LinkedIn articles in the top search results? That’s because blog articles published on LinkedIn are easy to rank in the search engines. LinkedIn is already considered an authority site, and with the right SEO-optimized content, you can rank posts.
If you’re B2B, having a LinkedIn marketing strategy is a must. While you can do your own marketing, you’ll be better off with a customized strategy executed by marketing pros. Your content marketing is only one piece of a good strategy. You’ll also need search engine optimization (SEO), pay-per-click (PPC) ads, and customized landing pages that seamlessly integrate to support your strategy.
Once you have content on LinkedIn, people will find you in search engines and on LinkedIn directly. LinkedIn makes a great research tool and if you can provide information people want, they’ll find your content.
2. You might find a partnership
LinkedIn can be a wonderful way to find a partnership for your business. It won’t happen unnaturally, though. However, if you make connections on LinkedIn, generate those relationships, and spend time interacting with people, you’ll develop authentic relationships that could become business partnerships in the future.
3. You can perform market research
If your goal is to sell products or services on your website, you’ll need to do some serious market research first. LinkedIn can help you perform market research in several ways.
Try searching for people who appear to be your target market. Reach out to people and ask if they’d be willing to answer some questions and/or try out your product or service. Some people won’t respond, but if you can get some responses, you can end up with valuable feedback.
You’ll generate plenty of misses along with your hits, so be prepared to strikeout. However, if you stick with it, your hard work will pay off in the end.
4. You can find clients
When you’re B2B, you can find clients on LinkedIn pretty easily. The key is to develop genuine relationships with people. Don’t log into your account and then go crazy trying to spam everyone to generate clients.
Take your time finding people who work for organizations that would be a good match. However, don’t just think about your needs. Think about what you can offer in return. If it looks like you both have something to offer each other, you might have a good match, so reach out and make contact.
5. LinkedIn is a great reference for confirming your reputation
Marketing isn’t always about promoting products and services. Part of marketing involves building up your brand’s reputation. Everywhere you have a presence online will contribute to your reputation. People are going to look for you on LinkedIn, so it’s important to establish a strong presence there.
Don’t just fill out your profile and call it complete. Make the effort to generate testimonials, build connections, and leave testimonials for other people as well. Your LinkedIn profile should look well-loved like you’ve spent time creating it and connecting with people.
6. LinkedIn ads are perceived better
When your ads run on LinkedIn, you automatically have an advantage.
You can run PPC ads on any platform, but they’ll do better on LinkedIn.
According to Business Insider stats published by LinkedIn, 50% of users perceived LinkedIn ads to be “higher quality,” 92% perceived them to be “more professional,” and 59% perceived them to be “more respectable” compared to ads on other platforms.
LinkedIn is part of a well-rounded marketing strategy
You can’t avoid using LinkedIn for marketing. Even if you just run paid ads, it’s worth the effort. If you haven’t already, make LinkedIn part of your marketing strategy and start boosting your results.