From the first line of design on your business website, you should have the concepts of search engine optimization in your mind. Search engine optimization is just what its name suggests; It is the art of placing your online content at the top of the search engine results when a web user searches a set of terms pertaining to the information contained in your content.
Conquering the concepts of SEO will help boost the visibility of your website and the effectiveness of your digital marketing efforts. Start now with these helpful hints, and start optimizing today.
Keyword saturation helps identify your content
You want your content to be easily identifiable by Google’s search bots. Conquering the search engine rankings is the goal, but learning how to effectively do your keyword research will lead you towards that goal.
When you have the right words to identify your material, you then work those words into your design as much as you possibly can without it sounding or looking forced or unnatural. Take a look at how this example site chose to integrate their keywords Memphis, car, and accident.
Saturate your design text with your keywords, but keep it close to ten percent saturation. When your keyword saturation is too high, Google’s algorithms will see that as spam.
High-quality images and videos make for quicker loading speeds
Your high-quality images and videos will make for quicker loading speeds across the board. Google’s search engine algorithm also rewards lightning speed loading times with higher ranking.
Pixelated images and slow loading videos are simply a waste of time in our fast-paced society. To keep up with the speed of progression, make sure any multimedia integration is done with the highest quality material.
Be thorough and fill in your metadata
Your keyword saturation skill should extend beyond the readable text of your website. Be thorough as you build, and make sure all of your metadata is optimized as well. Resist the urge to cut corners.
If you are unfamiliar with the importance of metadata in web design, then you are free to check out this informative info to help you get started. Sloppy metadata can hurt your website’s chances at gaining digital authority.
Use your blog entries to build backlinks
Your website’s “Blog” section is about more than marketing or gaining readers. Your blog is a valuable tool towards building a wonderful weave of backlinks for your website.
Take the time to research the importance of building backlinks, as they are the key to a more hardy domain authority rating (which is also something you should research further). Here is a helpful place to begin your journey to enlightenment.
Originally posted on January 2, 2018 @ 10:03 pm