The world of blogging and content generation these days has a lot of different important aspects when it comes to getting desired traffic numbers and patterns. And at the core of that is the concept of search engine optimization, or SEO. Unless people are following direct links to your content, the only way they’ll find you is through searching, and if you don’t make it on that first page of results, you’re missing out on most of your potential.
So five ways that you can create naturally occurring positive SEO include writing content that explains a process, answers a question, creates a conversation, links to high-quality resources, or goes deep with textual descriptions.
Explain a Process
People search the internet for explanations of things all the time. So a great way to claim awesome SEO scores is to work those explanations. If your website deals with the idea of credit, explain credit repair. If your website deals with the automotive industry, explain how cars are manufactured. There are thousands and thousands of related topics to any industry, and you have just as much of a shot as anyone else to explain them thoroughly, thus giving attention and trust to your website.
Answer a Question
When people have questions, they ask the internet. So if you want people to find your site, have posts that specifically ask and then answer questions, and get the text exactly right in your headlines and in your content.
When people ask “how does SEO work?” if your site has an article titled “how does SEO work?” and the the first line of the content is “SEO works by…” that’s how you’re going to get the best traffic. Concrete language in the right spots, especially when it comes to the question format.
Create a Conversation
There are tons of techniques for SEO for business inside of social media concepts as well. If you can figure out how to start a conversation on a thread that gets archived by Google or Bing, for example, all that text and interactivity counts toward a positive score and higher search result for you.
Link To High-Quality Resources
It helps your content SEO score every time you link to great resources on the web. There’s a loose term – ‘link juice’ – for this effort, and even though the exact algorithm that Google uses isn’t known, it’s understood that the better your web is for sourced information, the better your post (and website) will be scored in relation. It’s something like a positive proximity effect.
Go Deep With Descriptions
The deeper you go with semantic descriptions of topics, the better your SEO score is going to be per post. Especially with new AI formulas that search engines are using, it’s going to be tough to fake expertise soon, but that means that the real experts will get more attention that they deserve.
Originally posted on March 12, 2017 @ 9:42 pm