Kathrina

Are Social Networks Good For You?

I’ve recently been pondering the effects of social networks. I spent a lot of time on Twitter,Facebook,YouTube,Pownce,and although not a social network AIM and Skype.

I’ve been wondering if they are good for you. I really don’t know the effects. I don’t view it as a time waster because the I’d normally be sitting in front of the “economic neutralizer” aka Television I sit in front of one social network or another and interact with real people. Atleast I hope they are real.

I decided to list the first effects that came to my mind both positive and negaitve.
1. Time Waster
2. Meet New People
3. Social Interaction
4. New Business Relationships
5. Time Waster
6. Economic Neutralization
7. End to modern boredom

All in all I see social networks filling a gap that was lost when we quit having public markets and disintegrated our local neighborhoods by moving our front porches to the rear of our houses. So all in all while some people nag me for spending to much time on social networks I see a lot of value in using them.

Originally posted on July 6, 2007 @ 11:50 am

Where’s the Jack Daniels? (SEO is not for Morons)

First off blogging and Seo is not for morons. If you are going to enter the game you better show up. My greatest weakness and almost a trademark is my inability to spell correctly. I can actually spell alright its my ability to proof anything that gets me into trouble.

Some popular gurus in the blogging scene like to run around spouting their wisdom in the SEO scene, most of the time they are entirely wrong. I won’t point out any blatant wrongs but will share with you a few things that will take your blogging to the next level.

Let’s go over a popularly debated topic. Paid Links.
Links are like the intercourse of the internets. Do you really want to pay for links? Just asking. Didn’t mean to offend anyone. Google doesn’t like prostitution but more than likely they won’t penalize those who buy links they will just totally discredit those who are out there selling their link space.

Why don’t they discredit link buyers?
If Google started discrediting bought links then it would be pretty easy for the competion to go out and buy links on obvious link sellers. And then report the link buyers as spammers and watch Google nail em.

Next Question, Site Wide Links or Post Level Links?

Google does not penalize site wide links on new sites. This is a myth. Again it’s a speculated rumor and not proven fact. It could effect your sandboxing only because of the rate at which the links grew. So don’t worry no need to run around asking bloggers to take your new blog off their blogrolls. It doesn’t hurt you. In fact the more links the better. I know some would disagree but the logic just isnt their. Then all the competition would have to do is buy lots of site wide links and wait until Goog punished you and rake in the gold. This is another anti-seo myth. That is full of mularkey. Don’t panic. Take another shot of whiskey and get back to building links.

First in a series entitled SEO ~~is not~~ for Morons

Originally posted on June 29, 2007 @ 11:11 am

4 Marketing Mistakes You’re Making

Like it or not, an effective marketing strategy is the cornerstone of your company’s success. Regardless of how good your product is, you can’t expect to stand up against the competition if they’re marketing themselves better than you are. We live in a competitive business world where falling flat isn’t an option.

If you hope to not only attract new customers but retain the ones that you have, it’s critical that your marketing is on point. To ensure you’re on the right track, it’s crucial to identify where you have improvements to make and rectify them quickly. Here are some marketing mistakes you could be making and what you can do to fix them.

Not Knowing Who You’re Trying to Sell to

As much as you might like to believe that a general marketing approach will appeal to the masses, the truth is that every single client is different with unique needs and preferences. It’s essential that you conduct target audience research so that you know your ideal client inside and out. You need to know their pain points, habits, and a deep understanding of their preferences so you can finetune your marketing to resonate with them.

Collect as much data as you can through social media insights, surveys, and asking for regular feedback. Having this information will help you tailor your marketing strategy so you can engage your target audience as effectively as possible.

Inconsistency

Customers can get confused easily if you’re inconsistent with your brand image. Your branding should be consistent and cohesive— from your social media accounts to your email campaigns.

Make sure that you fine-tune your company’s identity regularly and guarantee that you have a uniform image across the board. Everything from your logos to the tone of your messaging should be consistent with each other to make your brand more recognizable. Doing so will enhance trust with your audience since they’ll know what to expect.

Not Using Data

Once upon a time, data may have seemed intimidating or even inappropriate for your industry. However, data is the modern-day gold mine for marketers regardless of your industry. Analytics tools can track the performance of your marketing efforts so you know exactly what’s working and what’s not. In other words, you completely eliminate the guesswork from marketing and use tangible figures to adjust your strategies.

Forgetting Mobile Users

Many businesses spend a great deal of time creating content for their websites, completely forgetting that a large majority of their website visitors will be on their phones. Mobile optimization is critical in order to ensure you reach your audience regardless of where they’re visiting you from. In other words, any content you create should be designed to provide a seamless experience regardless of screen size or location or you’ll miss the mark on a significant portion of your audience.

Originally posted on August 23, 2023 @ 8:29 am