Wisdump

Dumping wisdom on design and the web

  • Design
  • Blogging
  • Designer Resources
  • Design Critiques
  • CSS
  • About
  • Advertise
  • Contact Us

5 Ways Online Marketing Can Boost Property Management Business

January 27, 2017 By Mike R.

online-marketing-small-business

The world of online marketing offers a chance for any business to boost their visibility in an international community of consumers. Property management brings a plethora of benefits to new property owners, but they have to know about the business to choose it as their partner in their time of need.

Online marketing is one of the most efficient ways to boost business for property managers. Here are a few ways to utilize online marketing to raise business traffic. Take a moment to see what pieces of information can be used to boost property management business.

Utilize social media

Utilize the vast world of social media. Facebook, Twitter, and Google+ provide priceless platforms for online marketing. Property management is a highly social business. So, it’s essential that the company have a strong social presence.

Keep an online audience up to date with a constant feed of blog posts and informative videos posted on several social media profiles. Loyal clientele will follow the postings and stockpile information for their next business transaction. They are also an excellent source of continued visibility. Friends of friends in the endless web of social media will be given access to the company’s information as well.

Pay-per-click marketing

Pay-per-click marketing is another form of online marketing that can greatly benefit an up-and-coming property management organization. Marketing of this kind will only cost the company money if a person clicks on their link and goes to the enterprise’s website.

Other online tools will assist in choosing the best forms of marketing. Google Adwords provides a stellar platform for inserting pay-per-click advertising. High traffic areas assure more views. Pay-per-click landing sites can be extremely valuable. So, choose landing sites strategically.

Promote company personality and values

Personality and values are highly sought-after commodities in the world of business. Unfortunately, business has a tendency to go stale in the eyes of the public. Don’t allow this fate to befall the business of property management. Put the pep out for the online world to see, and make it bright and fun! Show that this company can be trusted to do the job more efficiently than any competitor.

Let the people know that they will never leave disappointed and that the company has put the time and effort into knowing everything about their specialty. People like to feel safe. Post testimonials of successful business ventures to build a public image. Use the platform of online marketing to display the company’s knowledge and personality.

Compile useful data

Online marketing gives an incredible opportunity to gather valuable information and data about the people who are visiting the website. Google’s tools for this job are out of this world. It is almost unimaginable what their devices can pull together from only a few days of data.

Marketing is highly data driven, and there are an array of useful tools for companies to analyze their online audience. Delegating a small portion of the monthly budget to the collection of data is a smart business move.

Build loyalty and relationships

When in the business of property management, loyalty, and strong relationship building can mean the difference between success and failure. Once the company earns the trust of even a handful of clientele, there is a strong foundational incoming demand for services.

Return business is one of the most significant strengths of many successful ventures. Invest time and effort into this practice, and build lasting connections with new or old clientele to extend the life of the company. Customer service is still just as important in the online world as it is in person.

Filed Under: Business, marketing, Web Experience Tagged With: benefits of online marketing for business, compile useful data, online marketing, pay per click marketing, promote company personality

Categories

Web Design Tools You Wish You Knew About When First Designing Your Website

It’s easy to have perfect vision in hindsight, but when designing a website a little planning ahead can give you a perfect vision from the get-go. Many web designers find themselves performing redundant tasks, or creating things with manual effort that could otherwise be automated. Check out these useful web design tools that you’ll be […]

Best Resources to Use for Web Design Ideas

Web designers may have their own ideas when creating a layout design for a website but similar to writers, they also experience the so-called mental block syndrome at certain times. Fortunately, the web has a wealth of information available and designers can always turn to it for inspiration. It may surprise you to know that […]

The “Horrible Web Design Client:” An Infographic Look

Web design is a new frontier in creative designing. It takes a special set of design skills to make an effective web site. A good web site is not just pretty to look at, or filled with a lot of cool Flash animations, it is also easily navigable, with well laid out elements that are […]

Pagelines PlatformPro 1.3 – The Upgrade

PlatformPro 1.3, the latest upgraded version of the successful PlatformPro Theme by PageLines, has finally hit the market. Packed with 20 or so new options and features, it has undergone some major changes; the most important of which are listed here: The new Web Typography tool provides direct integration with Google’s Font API. This provides […]

Design tip: use extraordinary imagery

Drawn.ca has posted 2 interesting sources of atypical imagery which, I realized, can be great design inspiration: First, Dogfoose uses close-up images of produce in his illustrations. The sample below uses broccoli as treetops for a kids magazine illustration: What an amusing way to channel the miniature look (achieved through tilt-shift photography) for infographics purposes! […]

iThemes Builder – Your one-stop WordPress Theme Builder

This revolutionary new theme is incredibly easy to install – simply upload it into the themes folder, click activate – that’s it! As with all their themes, iThemes have included a My Themes widget, providing links to special features within the theme itself, as well as relevant information for the configuration of WordPress. The layout […]