Designing a web site entails looking at various factors that will make up the totality of the finished product. Making sure that the web site is aesthetically pleasing and easy to navigate is a good draw and will help ensure the growth of visitors and return visits from them. But aside from the regular design elements, there is another factor that comes into play in effective web design. Creating value on web sites is of equal importance, if not more so.
Some people do agree that creating value may be more important than good web site design. The importance of this tip can be gleaned by actually considering what a web site is designed for – which is to provide something that visitors will find either useful or interesting. These are the two things that are at top priorities when developing a web site. Only after providing a good hook in terms of usage or interest should you then focus on the design aspects of creating the web site. You may have an absolutely gorgeous web site but if what it embellishes is a poorly crafted idea that doesn’t attract the interest of visitors then that design becomes useless, regardless of how beautiful it is. With a flawed idea your visitors will only visit your site once and will never come back again. Remember, that repeat visits are what drives success for web sites.
If one of your plans for adding value to your web site is through advertising, consider using a ratio of 75 percent editorial to 25 percent advertising. More content may be good but it may tax your writing staff (if you employ one) and ultimately your operational budget. Adding more ads, on the other hand, will push back the amount of content and visitors may feel that all you’re after is making money at the expense of creating value for the users.
Originally posted on February 14, 2012 @ 8:56 am