Learning to integrate the concepts of Search Engine Optimization into every aspect of your business website is one of the most effective skills you can add to your repertoire. Designing a website is easier than you may think, but there are still some very specific tricks of the trade.
If you are looking to brush up on your skills, there is no time like the present to start. Take a few moments to read and consider these helpful SEO design tips for your business website, and begin finding ways to improve your company’s official website.
Use your keywords whenever there is an opportunity
Whatever your business website highlights should determine how you choose what your company’s most influential keyword terms should be. If you run a business that offers maid service to residential homes, then you would want to integrate the use of “maid service residential” as often as possible.
Do your best to make the integration look natural. Forced keyword integration is actually detectable by the Google ranking systems, and it will hurt your rankings in the long run.
Make the opportunities numerous
You can take the power into your own hands by creating opportunities to build more keywords. The best way to create extra opportunity to integrate your company’s keywords is to build a creative blog presence on the business website.
Like you will see in this excellent example, you can use your blog posts to concentrate more appropriate use of your chosen keywords. If your posts are relevant to your company’s purpose, the keyword integration will come naturally.
Make sure to cross your t’s and dot your i’s
When you build onto your website, and add new pieces of media, you need to make sure that all of the metadata is filled in properly. Skipping this step can work to the detriment of your website’s rankings.
Metadata also provides another shining opportunity to build upon your site’s keyword density. If you are uncertain as to the full scope of metadata, then you should spend some time researching how to optimize this particular aspect of your website.
Use high quality images in your design
The quality of your website’s image displays matter. People do not enjoy looking at webpages that have pixelated images, so it would make sense that those sites do not rank very well in the Google search listings. Google aims to please, and so should you!
Optimize your website for mobile use
Sites that are optimized for mobile use always rank higher on Google search results. Too many people use their smartphones far too often for any business website to neglect to optimize for mobile use. There should be no reason to pinch or swipe while viewing your company website from a mobile phone.