Business websites are not stationary creations. Your business website is a creation which should constantly grow and change to better serve its target community, and search engine optimization is a vital part of designing quality digital content.
When your business website is adequately saturated with proper SEO practices and tactics, you will see that there is plenty of room to grow. Ranking at the top of the SERPs (search engine results pages) means that there is a possibility of thousands more people having the opportunity to see your website.
Here are a few SEO design tips for your business website. Take the time to compare and contrast what you have, and see where you might improve your website’s SEO effectiveness.
Learn how to choose the most effective keywords and phrases
Keyword optimization makes good content great. When you choose the right keywords or phrases, you will gain many more hits in the SERPs. It can be challenging to pick out which terms people are using more than others, but the internet has gifted us with many tools.
Here are a few online tools for keyword selection that will help you choose more effective terms and phrases when creating your digital content.
- Google Analytics
- Google Trends
- Google’s suggest feature
- Keyword Planner
Use high quality images and videos
Use only high quality images and videos when creating content for your business website. Low quality images and videos not only “suck,” they will weight down your page’s loading speed. A slow-loading website is a huge turn off to today’s web users.
In the world of convenience and esteem for beauty, your business website should be built to suffice both needs. Web users will return to a website that is well designed with a beautiful aesthetic, and they will “share” eye-catching pictures and videos with friends and family.
Mobile optimization is super important
The extreme prevalence of mobile devices in today’s culture requires that your business website be mobile ready at all times. If web users have to pinch and swipe to properly view your website’s content, then you’re selling yourself short.
The easiest way to set your website’s design to function more fluently on the smaller screen of a mobile device is to incorporate media queries into the coding of your layout.
Don’t skip the small stuff
When you’re building your website, make sure to fill in all the blanks. The meta data of your content makes a difference in your SERP ranking.
Be thorough when you add images and videos. Fill out the extra information that described the media entry to add to the keyword saturation of your website as a whole.
Assess how you’re doing
After you get all of your content up and working online, you’ll need to keep tabs on just how effective the enhancements are at boosting your website’s traffic. Use a free SEO audit tool online to do a thorough assessment of your website’s SEO efficiency.