A successful website design is subjective to the goals of the design, but there are a few common design elements that are known for producing more views and better marketing potential than others. When a website is built for business, potential customers are the ultimate goal.
The visual appeal, along with a few other factors are critical to drawing user interest. Take a moment to look over this brief summary, focusing upon a few of the most useful elements of building a successful website layout.
The use of white space
A designer’s use of white space makes a statement in all types of art, including web design. The blank space of a website controls the ebb and flow of the layout. Take a look at this excellent example of a great use of white space.
Ten years ago, web designers did everything possible to avoid white space, but it is now a key element to a clear and concise web presence. A few of the most influential spatial relationships in web design are the spacing between texts, paragraphs, and how the information wraps around the site’s images.
The ease of navigation
In the time of speed and simplicity, website navigation must be easy to understand. The site’s layout should naturally anticipate user’s needs. For example, if a user shows interest in a bicycle, it would be natural to suggest an accessorizing water bottle holder.
Simple navigational menus are also great for business. It should be easy for people to find what they came hoping to discover. Keep navigational menus short and sweet, so as not to overwhelm site users.
The “About Us” section
The “About Us” section of a website allows users to get to know what the business is all about. This is a great section to describe the company’s motives and mission statement. Think rapport!
Web users need to feel a connection with a business. When people feel like they have built a relationship with a company, they typically develop loyalty along the way. Loyal customers are a designer’s best friend.
The “Contact Us” section
Just as the “About Us” tab of a site is critical to success, so is the “Contact Us” section. Not only is live feedback a great way to improve any issues a website may display, but allowing for an opened line of communication between users and operators of the website is always beneficial.
The convincing call to action
Every website needs a convincing call to action; a challenge that entices users. Even if the site is built to raise funds for a charity, there has to be a reason for users to be interested. There should be a conquerable challenge with a comparable reward.