Whether your company is a small and local or a Fortune 500 giant, creating and maintaining a strong, relevant and concentrated web presence is vital. Fortunately, the internet has leveled the playing field for small businesses, operating from home, a brick and mortar, or else, so you have to take advantage of getting web traffic by strengthening your footprint on the World Wide Web.
And the sooner, the better. A late action could result in your website being left in the dust by your fiercest competitors. You don’t want that, do you? Just put the following three tips into practice, and you’ll soon begin to attract new visitors and improve your online reputation.
1. Get Your Business Placed in Local Listings
Did you know SEO is just as important for small local businesses as it is for other types of companies? When it’s the matter of local SEO, reputable industry citations in portals like Yellowpages and Yelp can get your business discovered while making your search engine rank eligible for a boost. However, a small company may find it challenging to get themselves listed as they might not know where to start.
The good news is HigherVisibility and other similar companies are helping businesses of all sizes get notable industry mentions. Such companies know that business listing citations are one of the most crucial components of Google’s local ranking algorithm, so they leverage their years of experience to create business profiles that fulfill the requirements of well-established portals.
2. Make Your Website Mobile Friendly
Make sure mobile visitors find it easy to navigate your website. More people are now accessing sites through smartphone rather than desktop or laptop computers. In fact, 52.2 percent of global online traffic came through mobile phones in 2018, up from 50.3 percent last year. Hence, it’s clear that in addition to making their websites visually appealing, small local businesses need to make sure they’re mobile-friendly as well.
Luckily, most content management systems allow you to install plugins that automatically create a mobile-friendly version of your website. For instance, WordPress users can install WPtouch to optimize their websites for the small screen. Also, there’s the option of getting an independent mobile website made, with an address that starts from m.mybusiness.com instead of www.mybusiness.com – this is expensive, which is why many local businesses would be satisfied with site optimization through mobile plugins.
3. Get Noticed On Facebook
Although there a multitude of social media platforms to take into account – and there are good reasons for small local businesses to use Instagram, LinkedIn, Pinterest and other channels – Facebook is a solid pick for those who’ve just entered into the social realm and want to bring in new visitors. It’s a popular choice because it offers excellent robust options for showcasing hours of operation, images, locations, and relevant content.
If you haven’t already, create a Facebook page and update it at least once a month to keep yourself top-of-mind for people, and hopefully you’ll begin to catch the attention of potential buyers who are on the fence about buying from you. The site even empowers businesses to distribute targeted advertising to people who may not know about their existence yet.
By taking these measures, you will start growing – and better managing – your small local business’s online presence.
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