Let’s start with an easy question and one that probably has the same answer no matter what type of econonmy we are living in. Have any of you been experiencing that more and more clients are willing to spend less and less money for your quality work?
At Business Logs we seem to be encountering this problem and it is starting to get on my nerves. You want clients coming to and you especially love it when they heard about your work through the grapevine, but for some reason it also got passed down the grapevine that you do work for $5/hr (exaggeration). We are in the business of building and nurturing brands through communication. A company’s brand is the last thing they get to hold onto, yet it seems it’s the first thing they are willing to skimp on.
Now I am not talking about throwing out a $15,000 proposal for a $2,000 job. I am talking about $3,000 jobs being knocked down to $1,000. There is always some bartering involved.
We are run by two millionaires, but seeing that we are a young company we don’t have that much money.
My personal fave will always be:
But we found someone else who can do it for $xxx, but we really love your guys style.
I am going to start a new strategy and markup 50% higher than usual and when they scoff at the price drop it down to what we usually would charge and they will think they are getting a deal. Branding is not a used car dealership. Sure, design isn’t the only part of a brand, but it can play a major role in it.
Maybe we do charge too much. Maybe competition has gotten so fierce on the web that beggars can’t be choosers. Who knows.
Whatever. Frustration has gotten the best of me and I need to rant for the 87th time this year. I am going to work for Template Monster.