Advertising can really pay you back when you put money and time into it, no matter what it is that you are selling. With the internet and mobile technology there are also so many more ways to advertise your company and your products these days. You shouldn’t be neglecting any one way though.
When it comes to being a rental management person or company, you want to make sure that when you have a unit available people know about it. The longer it sits empty the more money you are losing. Here are some tips to better advertise when you have a rental unit available.
Have A Website
Your first step is to set up a website that has everything people need to know about your company. Find an example of a well laid out website, like this one, and do what you can to mimic it without directly stealing their ideas. You can easily tell this website is offer property management services, and you want your site to easily tell visitors you have properties for rent.
Include all of the schematics, from pictures of each apartment or housing type’s layout, to having actually photos of the places you are renting out. Staged photos, from something like a demo room or apartment, will help them see what that place will look like when they move in, and is a better seller than an empty home.
Do The Footwork
Hang up flyers locally so that people heading into the bank or the grocery store can see the rental spaces you have available. Include a photo and what amenities are available, as well as apartment size and pricing. Many banks, laundromats, and grocery stores have bulletin boards available for this type of advertisement.
Use The Internet Outlets
Craigslist isn’t the only option for advertising your rental property. You can also find sites like Rent.com, among others. Some may have a fee, unlike Craigslist. Make sure you post as much info as possible about the unit, and include direct contact info. If the until won’t be available immediately you’ll want to specify that as well.
Don’t Dismiss Local Papers
Advertising in your local newspaper is also still a great way to find renters when you have a unit available. If you have a complex with continually revolving units open you may want to place a regular, static ad. However, if you simply rent a single house once every few years you may want to only invest in this type of advertising when you need to, since it can sometimes be costly in today’s market.
Text alerts are all the rage these days. Set it up so that your website has a place where prospective tenants can sign up for text alerts when you have a rental vacancy. This could help you fill up empty homes and apartments faster, and can some you some time an money when it comes to traditional advertising.
Originally posted on September 8, 2016 @ 6:05 pm