Nearly every blogger dreams of building a profitable business that can replace their 9-5 job. It’s not impossible, and plenty of bloggers achieve that goal. However, it remains an elusive dream for many.
How do big-name bloggers become so successful? The bloggers who generate massive success have a secret weapon: video marketing.
What is video marketing?
Video marketing leverages the power of video to reach customers and fans. While some videos might be sales pitches or advertisements, bloggers generally leverage the following types of videos:
- Explainer videos
- 2D animation product videos
- 3D product videos
- Unboxing and product review videos
- Informational videos like tips, tricks, and advice
These types of videos take less of a sales pitch and more of an educational approach to marketing. The idea is that educating your audience about what matters to them will capture their interest, influence their opinion of your products or services, and keep them coming back for more.
What matters to your audience will vary based on your industry and your products or services, but one thing is the same: people want to see product demonstration videos whenever possible.
What are the benefits of video marketing?
When you start using video marketing in your business, you’ll get the following benefits:
1. More sales
If you’re selling a product, video marketing is especially helpful for increasing sales. Videos accurately render your product, which helps to generate more sales from people who need to see your product in action to fully understand if it’s right for them.
Showing your video being used, held, and manipulated gives people a better idea regarding the size, shape, texture, and even the weight of your product. This experience alone can help answer many questions customers have about your products.
Video marketing will also help you generate a larger email list, which is another source of revenue for your blog.
2. Brand awareness and a positive reputation
Videos can help you generate outstanding brand awareness and develop a positive reputation, even when you’re new in your niche.
When you start posting videos about your products and services, they’re going to be found and appreciated by people who aren’t necessarily looking to buy your products. For instance, when your content is exceptional in your niche, people will use your videos as resources, references, and they’ll link and embed your videos all over the place.
The more exposure you get from others, the more positive your reputation will become. People will start to associate you with expertise, and if they decide they need your product, they’ll remember you first.
3. Leadership status
If you’ve ever wanted to become a leader in your niche, and have people refer to your blog for expertise, video marketing can help. The videos alone won’t grant you leadership status, but over time, they will build your reputation as a leader in your industry or niche.
3 tips to start using video marketing
If you’ve never published video content, here are a few tips to get started.
1. Hire a professional video producer
When you’re not experienced with video editing, just making one simple video can be a difficult and frustrating task. The learning curve is steep for the entire process, even when your video editor is easy to use.
2. Don’t read a script if possible
Reading a script has a purpose sometimes, but try not to read from a script in your videos. People know when someone’s reading text and it doesn’t always look good. Be confident in your products and brand enough to follow an outline, but not a script.
3. Create several videos ahead of time
Rather than publish your videos as you make them, create several videos to keep on hand. When you have several videos in your queue, you can take a break from producing content if needed without sacrificing your publishing schedule.
If you want a successful blog, prioritize video marketing
Does building a successful blog that generates substantial income seem like an arduous task? Technically, it’s just like building any other business. You need a business plan, a strategy, and most importantly – marketing.
It seems like sometimes bloggers get lost in the notion that just publishing SEO-optimized blogs is enough to generate traffic and sales. It’s not.
People want video content and they want it on a regular basis. You can find all kinds of tips online describing how to make money from your blog, but at the end of the day, it all comes down to video marketing.