On Monday, Digg launched its newest design along with more topics for people to Digg. They went outside the Technology realm and have incorporated World News, Business, Videos and Entertainment. Not really the kind of topics the typical Digg geek would thrive on you would think. So then why would they even bother?
I wonder if they really considered who their audience is and if they did maybe they felt for one reason or another the community would try their best to get involved in World News. Was there a need to go through this expansion? I don’t think there was and staying selective in their topics would worked just fine for Digg the same way it has worked for Slashdot, Fark and many others.
With 9rules we add and remove communities based on the sites within them. We don’t force a community into our Network and then go looking for sites to fill it. If the interest is there then the sites will come and I’m going to take a wild guess and say that the Digg folks were not overloaded with requests to add a business section to their site.
Sorry, but this one smells like investor intervention to me.