This is both fun and stupid. John Cow (not Chow) has hacked his own site. Take a look at johncow.com, or below if it’s “saved” already.
Clicking the PayPal link will reveal that the ransom money goes to [email protected], i.e. the John Cow fellow himself.
Brilliant or madness? I don’t know, it is great linkbait though, as the link spreads.
Scratch that, I think it’s silly. $100 to release the site? That’s undermining your own value to me, and that hurts your brand. Might be a fun way to try and earn some extra money, from a blog I guess, but I’d reckon asking for donations would work better.