Nothing on the internet exists until someone sees it. Visibility is everything when it comes to building a digital presence for your organization. The more people you reach, the more opportunity is created to build a connection.
It does not take long to build a basic shell of a business website, but to create a hardy digital destination takes a little more effort. Web users are particular and seasoned in their navigational efforts. If you want your website to stand a chance against the competition, there are a few qualities you should include in your design.
Spend more time learning about SEO
First, and foremost, you should understand that the full spectrum of search engine optimization expands much further than this short article will even begin to explain. If you want your business website to be supremely visible online, then you will need to spend more time learning about SEO.
You may even want to hire the SEO professionals to handle your digital marketing. Some jobs are more intricate than others, and a professional in the realm of SEO will be more capable of integrating the concepts your website needs to be more visible.
Invest in a good domain name for your site
Before anything else, you should make sure you have a strong domain name. Your domain name should support your cause and be memorable. It is worth paying to own an effective domain name.
When choosing your domain name, keep a few things in mind. Domain names that are shorter fare better than those that are long, and domain names that include only letters (and exclude hyphens and numbers) tend to do better than those that are mixed.
Optimize every nook and cranny of your web design
Without the extra effort to optimize every nook and cranny of your website, your organization will be hard pressed to get any love from Google’s search algorithm at all. Every page of your site (especially the main pages) should be optimized for indexing purposes.
Make the effort to fill in all of your imaging metadata, and create unique title tags for every page. Your title tags serve as headlines for your pages in the SERPs (or search engine results page).
Make sure everything on your website is easily shareable
Making everything on your website simple to share is not a difficult goal to achieve. Provide social media sharing links on every page of your website, and there will never be a hesitation to share.
Web users are so accustomed to seeing the Facebook, Twitter, and Instagram logos that they know exactly what to do with a simplified sharing button. Social media share buttons will also help your website to rank more effectively in the SERPs.
Originally posted on January 22, 2018 @ 3:33 pm