There are many ways in which money can help inspire your online marketing plan. For one thing, your money is going to be needed in order to pay for online marketing, since all is not free in the work of the internet. Free advertising or not, people love money, so you want to make sure they feel like they are getting the most for theirs.
The more you offer to customers the more they will come back. That means more products, more services, and more smiles. Offer them faster shipping and cheaper prices. Give them discounts for being regular customers, and even offer coupons to new customers just to come try your products out.
Coupons, Sales, And Bargains
Let the idea of saving your customers money inspire you. That means setting up a marketing plan built around offering them some sort of deals or bargains. That could simply be sharing coupons online, or it could be having specials sales for online customers, maybe just those that follow you on a certain social media site.
Social media is an excellent tool when it comes to online marketing. It gives you a place to share coupons, give your customers contests they can enter, and to let them know about the best sales or when new things are on clearance.
Give Them Something For Free
People love free things. Maybe you are having a buy one get one free sales, and you can build an entire marketing plan around that sale, from ads and social media, to something right on your website too.
You may also want to send your customers that are loyal some swag. If you are in the business of money, not just making it, you may want to send them a gold or silver coin, which is essentially giving money back to your customers. They’ll be quick to come back and spend more.
Put Your Money Where Your Mouth Is
Not only is it important to work to save your customers money, but you need to put money into your business for money to get returned. Even though advertising, for the most part, on social media is free, you should still be investing in paid options for online advertising as well.
That could mean buying an ad space on a blog or website that fits into your field of business. That could also mean signing up for some pay per click ad space, through anyplace from Google to Facebook.
Money makes the world go round, and it is a focus on both customer service and money that will keep your business going. You don’t have to give a coupon out every single week, and you don’t always have to have a sale running, but these things do help attract new and repeat customers.
Originally posted on March 24, 2016 @ 10:25 pm