The fine folks over at ManagerAssistant.com came to me and asked if I would help them with a critique of their old site. They have a strong product, yet conversions from their website seem to be dropping so maybe I can help them out some with my keen designer eyes. While I will cover the whole site in general the main focus will be on the homepage because that is what you are going to see first.
Now quick, when you look at the site what is your first impression? While a couple of years ago I could easily see this site as being looked upon as being profressional there are just too many flaws that show how dated it is.
While there is nothing wrong with left-aligned sites, I don’t think it works on this site because it leaves you with a feeling of emptiness. Centering the site will give it a little more polish and add more options to what can be done with the background and color scheme.
Logo and Typeface
Originally posted on June 22, 2010 @ 10:06 am