No matter what you do, if you are selling yourself, your products and services, or your brand, then you are invested in the idea of marketing. The two gigantic categories of marketing are online marketing and then real-life marketing. Online marketing deals with the digital world and all of the social media platforms. Real-life marketing deals with face-to-face interactions, physical storefronts, and anything that people see outside of computer screens, cell phones, and digital monitors.
If you want to be successful in your business endeavors, you have to take on both of those marketing perspectives simultaneously. And if you’re smart, you’ll figure out how to make them intersect and interact with each other in a way that consistently highlights your messaging. It is the best way to get the most audience attention that you can with the broadest spectrum of relevant people.
So where do some of the seeds of your marketing ideas come from? First of all, for online marketing, it’s absolutely essential that you learn search engine optimization fundamentals. Without knowing how to put your text in a format that the Internet understands, no one will ever be able to search for you effectively. Secondly, your physical signs have to be awesome. If you are competing for people’s visual attention, when they see anything associated with you on a piece of paper, on a sign outside, or in any physical format, it has to showcase your professionalism. Lastly, you should make sure that you combine those two ideas. Your graphic design has to incorporate elements that can be produced both virtually and physically.
Learn SEO Basics
As a business owner or manager, you have to understand advertising and promotion basics, and learning how they exist in the online format is more important than ever right now. To translate your advertising into a searchable online form, you have to know search optimization basics. It might seem like a fancy term, but the ground level point is that whatever text you put online is going to indicate to Internet search engines what your product is, and how much you know about it comparatively. A series of algorithms can judge how much of an expert you are on a topic based on how you write about it.
Learn Physical Signage Essentials
Then there is the matter of physical signage. Have you ever seen a sign that is sloppy, poorly designed, or looks distorted, and you immediately think that the company that printed it out is amateurish? Few things can cause a worse first impression of a business than having poor signage in the form of banners, paper advertisements, or presentations and displays. Because of this, use a high-quality sign company and follow their rules for printing, and you should not have these problems.
Mix the Graphics and Branding Accordingly
If you hire a graphic designer, they will show you how to mix the ideas of online graphics and physical prints in a way that makes the most sense. They will show you how to use color, resolution, texture, and all sorts of other elements to combine your business ideals with appropriate branding across the entire promotional spectrum.