When creating a website for your business there are many factors to consider. From design, to ease of use, to the name of the URL. Many people try to cut corners and DIY their website, neglecting important factors that only professionals know how to do properly.
Saving the money on your website’s design, unless you were born with exceptional natural talent and a base knowledge of HTML, usually isn’t worth the amount you’ll save.
If you really must “do it yourself” on your website’s construction, then minimally include these basic sections that are a must for selling your product on your business’s website. Each of these sections should be an individual internal page, with a clear and distinct button on the top of your web page directing your visitors to each section with one click.
Take a look at these sections and make sure you include them on your web page to ensure that your website comes across as professional as possible.
Every site needs a home page. A home page is a landing place for your visitors that serves as a sort of map for navigation through your business’s website.
The home page is where your potential clients land first so if you’re going to make any part of your website look great, make it this one!
Your homepage should be accessible at all times on the rest of your website so that if a visitor isn’t finding what they need clicking around aimlessly, they can simply click on home to start from scratch again.
What You Offer
You must be able to provide a section that explains clearly and concisely exactly what it is you are looking to sell to your audience.
Following a description of your offered services, include what is called a “call to action.” In other words, tell your potential client what they can do or where they can go to access your services. A fantastic example of this can be found on the website of Park West Gallery which has a concise description of what they offer, followed by a very specific set of links directing the visitor to how to access these services.
You must have a section providing your business’s contact information including location, phone number, and email. Additionally, include a button offering “contact now” or “talk to a representative.”
There should be a clear direction towards how to contact your business if they want to hire your services or buy your product.
There is nothing more frustrating and more likely to scare people away than to not include pricing on your website. Being straightforward and upfront about the cost of your business gives people an idea of whether you will work for them or not in a matter of seconds.
Requiring people to call or go through any sort of process to get a cost estimate is very frustrating for a consumer, and can lead them towards thinking you might be up to something.
Originally posted on November 17, 2016 @ 3:46 pm