No matter what you do, if you are selling yourself, your products and services, or your brand, then you are invested in the idea of marketing. The two gigantic categories of marketing are online marketing and then real-life marketing. Online marketing deals with the digital world and all of the social media platforms. Real-life marketing deals with face-to-face interactions, physical storefronts, and anything that people see outside of computer screens, cell phones, and digital monitors.

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As anyone involved in the digital marketing space will testify, the rumors about “SEO being dead” are here to stay. They’ve been around for the past couple of decades, so the notion that they are disappearing anytime soon is certainly not going away.

In other words, businesses large and small are always going to rely on this source of traffic. It has a low cost per acquisition, at least when compared to other channels like paid search, so it’s always going to be favored.

It means that if the worst does happen, and rankings do suddenly fall off a cliff, a business can be severely affected. This is the reason behind today’s post, and we will now take a look at some of the first areas you should look towards if you see your organic traffic eliminated.

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There are so many articles that are written about search engine optimization that it is difficult to know what is true and what is not. Because everyone can publish an article online these days, numerous SEO myths started to pop up. Some of them are simple misinterpretations of what is actually done in search engine optimization while others are simply fantasies. With this in mind, here are some myths you absolutely have to stop believing.

Myth – Just Rank One Matters

So many SEO books out there put a very high emphasis on being right on top of search engine results. However, there are surveys that proved the fact that more people than initially thought scroll down and look at many results. As an example, when you get to the second page of search results, as long as the keywords are right, you do get a good increase in the amount of traffic the site gets. At the same time, ranking is just one of the parts you need to think about as you try to promote a site.

Myth – SEO Can Be Done Without Outside Help

Unless you are an SEO specialist, you should not attempt SEO work alone. This is even more important when you want to do SEO for a business that depends on search engine traffic, like Fix It Right Plumbing. While it is completely true that you can learn SEO techniques and that you can do some SEO work, the reality is that SEO is highly complex and includes so many areas like coding, online marketing, technical aspects and PR. Most of the business owners simply do not have access to the tools and knowledge needed to do really good SEO. Fortunately, you can always hire an agency that will help you out.

Myth – META Tags Are Highly Important

Some years ago, one of the most important parts of SEO was making sure all META tags are in place and properly optimized. This is no longer the case. Most META tags do not have any effect on your search engine ranking. All the major search engines decided to stop taking META tags into account when ranking web pages. However, this does not mean they are completely useless. Some tags, like the META description tag, are still valuable. You just need to be aware of those that are still relevant.

Myth – Domain Names With Keywords Will Rank Higher

During dotcom days the URL was incredibly important. Google actually considered this to be a main ranking factor. This is why the official recommendation was to buy domain names that include keywords in them so you would have an advantage over your competition. While this did work in the past, it is no longer relevant. Site indexing is so much more complex and search engines actually analyze page content. Name is important as people get to see it but this does not make a site rank higher.

To sum up, be sure that you only use current and modern SEO strategies. Stay away from myths. When you are told something about SEO, be sure you triple check accuracy.

On the market, there are tens of thousands of different web tools and services that online entrepreneurs, designers, developers and pretty much everybody else, can choose from. Having on your side the right tools will help you save time, enjoy your work and make your customers and partners happy.

The difficult part is when you have to choose from so many options. How are you doing it? Are you spending good hours searching the internet and testing all the solutions you find? Some are not even having a trial version, you cannot pay without knowing what you will get. Asking for a recommendation is the easiest way and usually will bring you the best results. We spent some good weeks to develop this showcase that will recommend you the best tools in the most popular fields: website, logo and landing page builders, different useful online services, website themes and much more.

1. Wix.com

 Creating a website should be a simple task in 2019 and it is with WIX – the most powerful and complete website builder on the market. It is super simple to use, you don’t need to have any coding skills or previous experience. Everything you need is there. Starting with a stunning interface and straightforward process and ending with the tools that will make your life easy: a brilliant drag-and-drop builder, over 500 gorgeous designed templates, a professional logo maker, over 200 powerful apps that you will help you grow your business and much more.

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