In the world of business, it is imperative that the world know of your existence. Making yourself known is how you build your clientele. Granted, some of the ways we make ourselves known can be bad for the health of our company, but that’s why it’s so important to maintain integrity.

Thanks to the internet, the aspect of advertising your business has been made much easier through the avenue of online marketing. And because of technology, there are several ways you can go about getting your business’s name out there. Below are three of them. [Read more…]

Creating SEO-friendly blog posts is an excellent way to improve your search rankings. Content is the root of most people’s SEO strategies, but that doesn’t mean they always use SEO appropriately, especially in their blog posts. According to a study from Conductor, 66 percent of companies combine their content creation strategies with their SEO campaigns for best results.

Any website seeking higher search rankings and greater online credibility needs to incorporate more SEO-friendly content into their strategies. It means a greater focus on proper keywords, publication sites, relevant topics, headings, subheadings, and more. [Read more…]

If you’re responsible for making sure the digital marketing for your company is up to par, you’re going to have a lot of decisions on your hands. Especially for small businesses or sole entrepreneurs, the thought of becoming an expert in online marketing can be extremely overwhelming. Luckily, there are thousands of digital marketing agencies available to help make these problems less stressful for you. So if you’re still trying to decide whether you should use a digital marketing agency or not, here are three reasons you may want to outsource your online marketing tasks. [Read more…]

A lot of the business for real estate agents comes through referrals. However, another big portion of their clients come through effective use of online marketing, especially with social media. But for those real estate agents who struggle with their social media presence, it can be hard to know what you should do to improve this area of your marketing. To help in this area, here are three tips to help make real estate agents more effective on social media in the hopes of getting hired more frequently. [Read more…]

There are a lot of different elements that need to come together in order to successfully create a positive website in terms of user experience. And a big part of how this all fits together can be because of FAQ and regulation explanation pages. Lots of people search the Internet for answers to certain questions or to be educated on certain specific topics, and if your website framework can provide that, then you have an automatic captive audience.

For examples to look at for things like this include law websites, website framework FAQ pages, About Me pages, and interactive question and answer sections of websites that you might visit on a regular basis. Each of these has a slightly different perspective on that same initial idea of creating value for anyone who drops by looking for relevant information. [Read more…]

One of the most important metrics to keep track of for your online business is conversions. If the people visiting your website aren’t completing the tasks you want, there’s probably something wrong for your visitors between getting to your site and going through with your specific calls to action. This can especially be seen if you have form fills on your site that don’t get completed as much as you’d like. Luckily, there are some simple things you can do to increase the conversion rates of these forms. To show you how, here are three tips for getting more conversions with your online form fills. [Read more…]