Online marketing is a relatively new development. The internet is only about 25 years old, so online marketing is only as old as the internet allows it to be. From the day that the World Wide Web was invented and made available to the general public, marketing as an online forum has taken over the world.
Companies and marketing agencies still use older methods of marketing today, but those kinds of methods are dying and will be irrelevant soon enough. It’s rare that anybody is paying attention to anything around them anymore. Everyone has their faces in their phone 99 percent of the time, so it’s crucial that companies that wish to be relevant and operating in the near future jump onto the digital trend.
Our Phones are Our Closest Companions
Mentioned above in short, our phones are our dearest friends and our most constant companions. They are the way people communicate, keep up on the world around them, and they are the vehicle of life. Most people who find themselves without their phones feel pretty incapacitated.
Phones are a large way that people buy products. As a company, you have to be there to facilitate the needs of your target market. Turn your marketing efforts online to even be considered as part of the game.
It’s No Longer a Choice
Businesses like to think they have a choice to stay offline, but they don’t. A hospital might not sell anything online, but they do keep important records online and people need to have a way to contact them other than looking them up in a phonebook.
Businesses that target places like hospitals or law firms to help keep patient information safe know that on online presence is the way that they are going to keep their business running. They offer an online service, so the only way that they will get business is to market themselves in the world that they’re living in. It’s absolutely crucial that business embrace online marketing to be relevant in today’s world.
It’s More Efficient
Companies can spend obscene amounts of money marketing. This includes newspapers, billboards, commercials, ads, etc. Newspapers get thrown out, commercials get muted, and billboards get ignored. Marketing is a constant. You have to make yourself a prick in someone’s side and a jingle they can’t get out of their head.
Online marketing is simply way more cost effective to facilitate. There are a lot of avenues for free marketing online, but otherwise, the amount of traffic online makes it so you get WAY more bang for your buck. Your reach is also not limited by physical borders or language limits.