There are certain aspects of a website that make it a great site as opposed to a janky, nonsense website. Websites that contain more of the positive aspects of design are often found near the top of the SERPs (search engine results pages), and usually have a much more respectable domain authority rating.
There’s much more work to be done on your business website than simply presenting your products and services for sale. Take a moment now to enhance your knowledge base concerning web design, and check out a few SEO tips that will help you create the most effective website possible.
The navigational options which present themselves
When speaking in terms of SEO, it’s not usually the functional navigation of your website that is explored. Functionality is perfectly suited by a stationary navigation system built into your layout, like what is shown on this accommodations website.
SEO requires a whole different concept of navigation and movement into your website’s design. Adding an internal linking structure to your website helps to circulate visitors to different areas and more of a wealth of information on your domain.
Keyword saturation and relevance
Choosing the right keywords and phrases to incorporate into the texts of your design is an important step to ranking higher in the SERPs. Take the time to discover all the many digital tools there are to help you find out what is currently hitting well online.
Tools such as Google Keyword Planner, Ubersuggest, and Wordtracker Scout will help you to measure the prospective success of particular words and phrases. Choosing the right terms will help Google’s algorithm to more accurately define your website’s content.
Mobile optimization should be standard
Mobile optimization should be a standard requirement for every piece of digital content your organization produces, as mobile users of the web are far more prevalent in today’s culture than PC and Laptop users.
Content that isn’t setup for mobile access will have a much smaller impact on your digital presence. Start your knowledge journey by learning how to use media queries within your design. Media queries will tell your layout to adjust to the size of the screen currently viewing the display.
Social media is crucial to networking
Find every way to integrate social media into your digital design and content. Social media sharing buttons are a great way to get your visitors engaged in the information you are providing.
Placement of the sharing icons is important. Your homepage and blog posts are both excellent locations to begin adding social media share buttons to your design.
Speed is a matter of success
As we live in the day of convenience, your business website should always be optimized for speed. People won’t wait around for your content to load, so make sure you’re doing everything you can to create a speedy design.
Originally posted on June 30, 2018 @ 2:45 pm