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SEO Tips For Your Digital Marketing Campaign

Search engine optimization is the key to pinpointing exactly what Google sees when it looks at your content.  SEO practices will help you communicate more effectively with Google’s search algorithms, planting your pages at the top of the results index. [Read more…]

Originally posted on July 21, 2020 @ 9:57 am

3 Things You Can Do To Move Up In Your Search Rankings

When you have a business, your online presence can have a huge impact on how successful your business is able to be. But sadly, just having a website or social media profiles likely won’t be all it takes to have success online. To really make an impact here, you have to know how to affect your search rankings so that people can find you online when searching for something relevant to your business. [Read more…]

Originally posted on December 20, 2021 @ 5:55 pm

Setup A Ubuntu VPS For Hosting Ruby On Rails Applications

ruby-on-rails

One of the biggest problems when coding is how to deal with repetitive tasks. If you’re as patient as a saint, you’ll do this on your own while scrolling through thousands of lines of code. The better way to go, though, is to have all of these automated with Ruby on Rails. The only problem here is that you’ll have to find a place to host this application before going live.

What you’re probably going to do is go over all the different options and try to find the cheapest one out there. The problem with this is that even the cheapest of options (like Heroku) are fairly expensive. Along with that, Heroku doesn’t let you have any storage space at all, and it doesn’t give you full control over your data.

The far better option here is to use VPS hosting. It’s cost effective, simple to use, and has the features that you need. In this post, we’re going to go into how you would host using this smarter option.

What is VPS?

VPS stands for virtual private server. It’s essentially a totally virtual machine that’s set up by companies that host over the Internet. This virtual machine of yours will be included with other virtual machines on an actual, physical server. This machine can then run an OS, a server for the web, and other software for your database.

[Read more…]

Originally posted on November 8, 2016 @ 9:29 am

Weak titles a web site usability error

Blogs and various content sites have proliferated all over the world wide web, giving the average user an wide range of articles, blog posts and content to read and enjoy. But even with the proliferation of content on the internet there is one glaring error that most of these sites commit – enabling their content to become more internet friendly and usable.

One of the biggest culprits when developing content for web sites and blogs is not making your content scannable. What does this mean? The tendency of web site readers is to scan to the left, where more information is located. In fact, the common movement of the eye is F-shaped. By employing a weak title, the first two to three words in the title won’t contain any kind of information or keywords that will compel the reader to click on the link. Even though scannability is something that is also important with the body text, it is of greater significance when thinking of a title for your post. Titles should always be within context.

Consider the title as microcontent – small bits of information that already give users a general idea of what the article or blog post will be. By treating your titles like this, users won’t have a problem determining what the article is about and won’t hesitate to click on the link to read it further. Treating titles like microcontent also has another use – it gives you a better representation when the links appear in search engines, RSS feeds and other venues that are link-generated

Originally posted on September 16, 2011 @ 8:49 am

Update Your IT Operations

If your IT support consists of your secretary’s teenage son and a system tech who visits the office once a month, then it may be time to update your IT operations. If your business has IT staffers who do manual software updates and think a service level agreement means a paycheck every Friday, then it’s definitely time to update your IT operations.

Life moves fast in a web 2.0 world. You can’t wait to respond to technical issues. You plan for them. Ideally, when one of your servers fails, your business would experience little to no downtime. Your staff would have a spare system and a ghosted image of the failed machine ready to go live before you even knew it was down. In reality, servers and software are expensive and your staff might spend hours, if not days figuring out the failure and making repairs. [Read more…]

Originally posted on October 20, 2011 @ 6:46 pm

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SEO Tips For Your Digital Marketing Campaign

3 Things You Can Do To Move Up In Your Search Rankings

Web Design Tools You Wish You Knew About When First Designing Your Website