Dumping wisdom on design and the web
If you’re ready to start creating some video content for your business or your brand, it can be intimidating to try this for the first time. However, with how well video content does with consumers and customers, it could be well worth your time and money to put video content together. The trick here is making sure that you’re creating quality content that people actually want to spend time watching. [Read more…]
Originally posted on June 28, 2021 @ 5:22 am
With the number of purchases that happen online, it’s becoming more and more necessary to have online sales people who specialize in sales primarily. While customer service representatives can be helpful, having real salespeople who can speak online with your customers and potential customers can make a huge difference. So to help your online sales team find the most success possible, here are three tips that will help any online sales associate bring more sales in for your company.
While your initial conversations might start off very similarly when approaching someone online, the actual sales process will likely be different in every situation. If you forget this, Dan Tyre, a contributor to HubSpot.com, shares that you could be missing a lot of opportunities. Because people come to your website at different points in the sales funnel, you should try to be open to wherever that person is. While you might actually help with making a sale sometimes, you also might just need to provide the visitor with information or create a positive experience for them to draw from in the future. But if you’re only trying to convert a sale with each interaction regardless of what the visitor wants, this could prove to backfire in the long run. [Read more…]
Originally posted on June 1, 2018 @ 4:22 pm
Credit card marketing ads have been around for ages. Knowing how to weed out the useless and fruitless methods of marketing is an invaluable skill. There are not very many people who go online each day seeking out information on credit card rates and offers.
Marketing an opportunity to place oneself in debt requires a crafty mindset. This is not the field of the market that excels in straightforward information presentation. Take a minute to check out a few summarized suggestions that will enlighten readers to five of the most common credit card marketing strategies. [Read more…]
Originally posted on February 16, 2017 @ 5:30 pm
Being a web designer can be a fulfilling career and one that requires a diverse array of skills. But if you’re interested in expanding the scope of your work, there are plenty of other jobs that can benefit from your many talents. Coding and computer skills are in especially high demand, as any job search will reveal. Here are 4 great ways you can share you talents and foster vital skills in others.
As technology has become more pervasive, two terms have emerged. Digital natives, who are younger individuals who have grown up using computers and other high tech devices; and digital immigrants/older individuals who have faced a steep learning curve, with computers landing in their laps well into adulthood. The web design world consists almost exclusively of digital natives, but you know how computers work better than most, and you’re in the unique position to teach digital immigrants how to navigate this brave new world of technology. [Read more…]
Originally posted on February 12, 2016 @ 10:37 pm
While there is a different aspect to online sales than there is selling from a storefront, you still can use some of the techniques from each to make the other successful. Online sales shortens a lot of the sales cycle as is, but you also need to make sure that you are attracting customers. Without a store for them to walk into, how are they going to find you?
That means working hard at online marketing. You need to have a website, a great sales channel, and you need to be promoting all of it on social media. But other things you’ll want to do in order to increase your sales include the following.
Write Better Product Descriptions
Start off your sales strategy by making sure that you have good product descriptions. While having great pictures will show people your products, even the best photo isn’t going to show them all the details. You want them to know ingredients and more.
Make sure that your descriptions tell enough about the products that people can feel as though they know what they are getting. Include size charts and more, depending on the types of products you are selling.
Share Your Items In More Places
Don’t just post your products on your own website, get them out there. Share links to specific products in blog posts and even on social media. You may also want to consider other online sales avenues in order to increase the sales of your products, such as using Amazon and eBay.
Talk to online reviewers that deal in your specific products as well. They may be interested in doing a review in exchange for a trial product. This can be a great way to get honest feedback.
Follow Up On Sales
If you want repeat customers, make sure you are following up with the people that do buy from you. Call them or email them for feedback on the products. Find out if they need replacements or want more. Offer them discounts for coming back to you to buy more.
If you are selling on a site that has feedback channels, like eBay, and you see a buyer hasn’t filled out the info, reach out to them and encourage their feedback, kindly. They’ll be happy you care enough to find out if they are happy with their product or not.
Offer Discounts And Coupon Codes
Discounts and coupon code are good for getting people to come back again, and you can even include a card with a coupon code on it in your shipments. However, they are also a great idea for attracting new customers. Offer coupons for first time buyers on your social media to attract new sales.
Originally posted on August 23, 2016 @ 6:21 pm