When you have a business in today’s modern world, it’s expected of you to have a social media presence. Even though you may not be much of a fan of it in your personal life, there’s no getting around it in the world of modern business.
One of the first things that people do when they’re looking for a product which delivers quality results is to take a peek at their online reputation on social media platforms. If a potential client sees that you have no online presence whatsoever, you might as well have a bad reputation.
When creating an online profile for yourself that shows up at the top of your search results, make sure to follow these do’s and dont’s.
Do Post Your Contact Info
It’s essential for a client to know how to get ahold of you and where you are located if they want to purchase from you. Therefore, you need to have your contact info be one of the most prominent areas on your page.
Someone who lands on your profile should be able to know how to get ahold of you within the first ten seconds. Making them have to click around for an extended period of time is only going to lose their interest and lead them knocking on another business’s page.
Do Post Consistently
Make sure that you post consistently every single day. People like to see that you have a presence that they can identify and interact with.
Just remember, there’s a big difference between posting consistently and over-posting. You shouldn’t post more than once or twice in one day.
Do Engage With Your Followers
When your followers post comments on your page, it’s important to reply. Engaging with your followers encourages them to engage back. As a general rule of the thumb, the more engagement that you have, the more visibility you have, and opportunity for increasing your followers.
One of the biggest no-no’s on social media is to post spam. Posting an ad on someone else’s page without permission or invitation instantly discredits your business and is considered extremely rude.
Don’t Post Irrelevant Content
It’s important that whatever you post is relevant to what your business is about. Even though you may think something is funny or entertaining, save that for your own page rather than for your business page. It’s not professional and may lose your follower’s interest.
Don’t Buy Followers
Some businesses offer followers which you can purchase for your account. However, this is considered cheating and in poor taste. If your customers find out that you’ve gone this route, they’ll usually frown upon it and question your credibility as a business.