Building a website that communicates with targeted web users is essential to keep your law firm going strong. When a person is in the middle of a legal situation, they don’t want any added frustration.
Your firm needs a website that makes potential clients feel like they’re in the right hands. A great design will show that you have everything under control. Check out some simple tips for building a great legal website, and get to work today.
Use the popularity of social media
Your law firm needs visibility online to make as many connections with potential clients as possible. Your website design can facilitate added visibility by having a few social media sharing buttons.
Placing the familiar icons in strategic places will help make it easier for your content to spread. Consider adding a Facebook or Twitter share button to your homepage. This site for car accident lawyers shows a perfect example of how simple it can be to display social media sharing icons on your pages.
Keep your navigation simple
Functionality is high on the list of priorities for web users, and your site won’t get much action without a comfortable design. Add simple navigation to your list of must-haves when evaluating the state of your website design.
A simple stationary navigation design makes it easier for web users to find access to the services they need most. Clear navigation makes your site more user-friendly.
Mobile optimization is important
Meeting your client on their terms is a huge part of running a solid legal firm, and the terms of millions of web users today are mobile. Mobile users will make up the majority of the connections you’ll find online, so it makes sense to design for ease of use on mobile devices.
Mobile optimization takes a few things falling in line as you design your pages. Do the necessary research to make certain your pages are fully designed to be supported on today’s mobile devices.
Optimize your design for SEO
Search engine optimization is just as important as mobile optimization, no matter what kind of website you’re working to design.
Good SEO practices will place your pages at the top of the SERPs (search engine results pages), and ranking high in the SERPs means people who need a lawyer of your kind will see your website first when they look for help online.
Show why your firm is the right choice
It’s important to show users why they should trust your site. Adding content that shows testimonials from past clients, credentials your professionals have earned, and other outside intell on your firm shows that others have trusted you to their benefit.
Originally posted on February 1, 2021 @ 9:29 am