Would you ever feel comfortable buying from a seedy-looking shop? Probably not; you might not even try going inside. It’s the same way with websites: you wouldn’t buy from a dubious looking one, let alone bother reading what’s on it. But unless you employ the services of a professional web designer (or you are one), there’s not much you can do, since making great websites takes a lot of skill. If you’re still not convinced, here are some of the other benefits of hiring a professional web designer to make your website.
Benefit #1: Get the best possible results
Building a high-quality website isn’t just about making a pretty one with all the bells and whistles being used today like Ajax, jQuery or CSS3. If you want a great website, you need to consider other aspects like loading speed, compatibility with major web browsers, ease of use, visibility in search engines, customisability to the viewer’s preferences and readability of text.
Since professional web designers know what goes into a high-quality website, you’ll have much more than a pretty one; you’ll get the best possible results and better value for your money.
Benefit #2: Make the most of your time
Aside from the fact that professional web designers are specialists in their field and can do the job much more quickly than you ever could, hiring one will also save you time. Learning everything necessary to build a functioning website (e.g. HTML, hosting, SEO) takes quite a while. And even with all your effort, your creation is still no match for a professionally created one.
Benefit #3: Implement the features you want
It’s likely that the website you have in mind comes with features that you specifically want. For instance, you want a Facebook “Like” button or maybe an online shopping cart. The problem is that even if you do know some basic HTML, it’s hard to implement all the functions that you want for the site. A professional web designer, however, can do that for you, and then some.
Benefit #4: Add value to your business
A professionally designed website can add value to your business in so many ways. These include the following:
- Attract new visitors and customers.
- Reach a wider audience.
- Makes your business accessible 24/7.
- Promote new products or services.
- Generate sales leads.
- Helps in building your brand online.
- Provides visitors easy access to information.
- Communicate and stay in touch with your customers.
- Sell ad space to other companies.
Benefit #5: Improve credibility
Which do you think is more reliable: a free-hosted website with blinking text, typographical errors, dangling HTML tags, under-construction signs, and egregious use of animation, or a self-hosted one that loads snappily, looks good on any browser, looks good but uses graphics judiciously and sparingly, and is readable, easy to navigate, and well organised?
Your website, whether it’s for a business or for personal use, is your face online. The multitude of people on the internet will judge your credibility based on how your website looks and performs, and they’ll most likely do this in the first 10 seconds of viewing your website. A professional web designer can help boost your credibility by creating the best website possible.
Originally posted on November 17, 2012 @ 1:10 am