I have a fascination with company stories. Have you ever noticed that whenever there is an article on a successful company that there is usually a cool story attached to it? Over time the stories become myths with new bits and pieces added in to the point where you don’t know where the truth ends and the story begins. The 9rules Story is a fascinating one when you think about it, but is it true?
*shrugs
In any case having a boring story doesn’t mean success, but can’t part of your brand be the lore behind how the company got started? So does your company have a story and if it does do you like to tell it?