Non-scientific poll: Search Engine Referrals

August 05, 2004 | View Comments (30) | Category: Our Thoughts

Summary: What are your Search Engine numbers looking like?

Don't mean to spring this on everyone when I actually wrote something with content today, but this has been bothering me for the past 2 weeks and thought someone could provide some insight. As you know with a network of sites it's imperative to keep track of where the users are coming from so that as you can better improve the performance of the site.

The majority of visitors for Forever Geek and the Amazon stores come from Google. Whitespace and the CSS Vault get people coming from the RSS feeds and links throughout the web. However, none, and I pretty much mean none come from MSN or Yahoo. Supposedly, Yahoo controls over 37% of the market yet I get maybe 8-10 referrals from them a day.

So what I am wondering is what are your numbers for search engine traffic? Does Yahoo dominate or is it Google for everyone?

Trackback URL: http://9rules.com/cgi-bin/mt/mt-tb.cgi/291

Comments

#1

I very rarely see Yahoo or MSN in my logs, but Google's there every day.

Jonathan M. Hollin (http://blog.urbanmainframe.com/)

#2

google. yep.

I don't have much else to say.

francey (http://www.francey.org)

#3

Well, only about 3% of my traffic comes from search engines, and I don't have a ton of traffic anyway, but for the month of July, here was my breakdown:

Google: 72.9%
Yahoo: 20%
MSN: 4.7%
Netscape: 1.2%
Mamma (what the heck is this?): 1.2%

Jennifer Grucza (http://jennifergrucza.com)

#4

I think for every 100 hits I get from Google, I get about 3 from other search engines. It's the same on all my sites.

Ryan (http://www.worldoneweb.com)

#5

Mmmm, so now I am wondering if the marketshare numbers are just completely off or the people who visit our sites just stick to Google.

Or maybe Yahoo doesn't really like blogs all that much.

Scrivs (http://businesslogs.com)

#6

My stats:

Google 89.2 %
Yahoo 7.6 %
MSN 1.4 %

To answer Jennifer's question.

www.mamma.com

Alex Giron (http://www.cssbeauty.com)

#7

Google represents well over 90%, probably over 95%, of the traffic I get from search engines, with only the occasional visitor from altavista, msn and others.

Roger (http://www.456bereastreet.com)

#8

Google represents most of mine, but I do occasionally get an MSN or a yahoo in there. Sometimes I will get a Google Canadian search or some obscure search engine. I don't have the numbers on me right now.

Bryan (http://www.juicedthoughts.com)

#9

For methe stats for July reflected:

43.7% - Google.com
7.1% - Yahoo
4% - MSN
2.4% - AOL
1.6% - Alltheweb
Webtv - 0.8%

What's odd however, is that the other 40.4% of my search engine traffic came from International Google sites.

I would refine the question you ask to how many relevant queries to you get from Google?

Mark (http://www.lightpierce.com/ltshdw)

#10

I receive more hits from 9rules than I do from Yahoo or MSN. :)

Shaun Inman (http://www.shauninman.com/)

#11

Google 95% of the search engine traffic.

BTW: Sometimes people find me trough rather strange search-words - hyperprocessor is one...

Thomas Baekdal (http://www.baekdal.com)

#12

Yahoo accounts for about 30% of my search engine referrals, Google about 50%, MSN and others make up the last 10%.

Steve Smith (http://www.orderedlist.com/)

#13

Google and then MSN for my blog, Google and Yahoo for my movie review website. Google has become the Kleenex of the web.

Todd (http://www.monkeyhouselounge.com/loungeact/)

#14

I don't have my stats handy at the moment but I don't recall seeing much other than Google.

I wonder if we should consider the type of connent. What type of people will most likely be doing searches that generate traffic to your site? I would say: The same kind of people who use Google.

I have mentioned Google to various 'non-tech' people at times and get blank stares. Mention Yahoo and they suddenly know what I'm talking about (sort of). These people (who use Yahoo, MSN, etc.) are not the type who would be looking for content on your, our my, site. Of course, this is just my personal observation. I have zero data to back it up. But it certainly seems plausable.

waylman (http://achinghead.com)

#15

That's what I was thinking as well. I have also read though that getting new sites into Yahoo can take forever if you don't pay to be included, which is ridiculous.

Kind of makes you wonder though what type of sites "Yahoo" types search for if not our's.

Scrivs (http://businesslogs.com)

#16

hope this isn't too lengthy... stats for 2002, 2003, and first and second quarter of 2004. You can see the changes over time, but google's always on top

Year 2002
1 9,858 28.8% Google (google.com)
2 5,813 17.0% MSN (search.msn.com)
3 4,694 13.7% Yahoo (search.yahoo.com)
4 4,467 13.0% AOL (aolsearch.aol.com)
5 2,915 8.51% MSN (auto.search.msn.com)
6 2,361 6.89% Google (google.yahoo.com)
7 402 1.17% Netscape (search.netscape.com)
8 331 <1% Dogpile (search.dogpile.com)
9 291 <1% Overture (overture.com)
10 267 <1% Altavista (altavista.com)

Year 2003
1 16,783 29.3% Google (google.com)
2 15,792 27.6% MSN (search.msn.com)
3 13,714 24.0% Yahoo (search.yahoo.com)
4 5,031 8.79% AOL (aolsearch.aol.com)
5 766 1.34% Netscape (search.netscape.com)
6 686 1.20% MSN (auto.search.msn.com)
7 497 <1% Search (search.earthlink.net)
8 439 <1% Altavista (altavista.com)
9 380 <1% Overture (overture.com)
10 342 <1% AOL (search.aol.com)

1st Quarter 2004
1 8,601 30.3% Google (google.com)
2 7,914 27.8% Yahoo (search.yahoo.com)
3 6,699 23.6% MSN (search.msn.com)
4 2,083 7.33% AOL (aolsearch.aol.com)
5 531 1.87% Netscape (search.netscape.com)
6 415 1.46% Search (websearch.cs.com)
7 408 1.44% Search (search.earthlink.net)
8 307 1.08% Overture (overture.com)
9 174 <1% Search (search.peoplepc.com)
10 117 <1% Google (google.ca)

2nd Quarter 2004
1 9,146 31.3% Google (google.com)
2 7,922 27.1% MSN (search.msn.com)
3 7,397 25.3% Yahoo (search.yahoo.com)
4 1,534 5.25% AOL (aolsearch.aol.com)
5 552 1.89% Netscape (search.netscape.com)
6 432 1.48% Overture (overture.com)
7 422 1.44% Search (search.earthlink.net)
8 373 1.28% Search (websearch.cs.com)
9 190 <1% Search (search.peoplepc.com)
10 127 <1% Iwon (search.iwon.com)

JC (http://thelionsweb.com/weblog)

#17

Only 2.7% of my traffic comes from search engines, but the top five are as follows

Google 81.6%
Yahoo 8%
AOL 2.8%
Google Image Search 2.6%
MSN 1.6%

I don't think I've done a search *not* using Google in four years.

Liz (http://hiptobeasquare.com)

#18

Google................... 82.2%
Yahoo....................... 8.7%
MSN.......................... 4.5%
Google (Images).... 2.1%
AOL........................... 0.5%

Nick Finck (http://www.digital-web.com)

#19

Would it be reasonable to say that 37% of the market does not mean 37% of the search market.. think of Yahoo! Mail and MyYahoo, etc. I am sure that makes up 37% of the "search *portal* market" but certainly not 37% of the search market.

Nick Finck (http://www.digital-web.com)

#20

Interesting (but sad...) to see that MSN and Google share the top spot on my stats for June. Google is gaining though, if i look back a few months.

Hits:
Microsoft Network - 2.310
Google - 1.996
AltaVista - 795
Yahoo - 724
Lycos - 34

Page hits in the same period: 388.598

By the way, the stats are from a large Norwegian college's site.

Jan Tore Ynnesdal (http://blog.ynnesdal.no/)

#21

This month for my llargest site...
Google 79.3 %
AOL 7.9 %
Yahoo 4.4 %
MSN 3 %
Ask Jeeves UK 1.3 %
Ask Jeeves 0.7 %
Netscape 0.6 %
Earth Link 0.3 %
AltaVista 0.2 %
Mirago 5 0.1 %
MetaCrawler (Metamoteur) 0.1 %
Dogpile 5 0.1 %
Virgilio 0.1 %
Other search engines 0.5 %

It does raise the question though of are we over dependant on Google? I think yes, according to Neilson Google gets 41.6% of all searches with Yahoo at 31.5 and yet most of teh visitor numbers lkisted abover are skewed heavily towards the big G

Chris Arthur (http://chris.lineages.co.uk)

#22

I see you saw the same type of numbers I saw Chris and yet they don't seem to match anyone's own traffic numbers. For now I have to stick with theory that the type of people who use Yahoo wouldn't find my type of information useful. However, they should find the stuff in the Amazon stores useful, but none really come from them either.

Scrivs (http://businesslogs.com)

#23

Google dominates my logs. There was short spurt when Yahoo broke off using google as the engine that yahoo was the referer for my site. That lastest about 2 months and its all google now.

I think you have to look at the audience. Yahoo may have 37% but those users probabaly don't represent the kind of people who visit your site.

I'm sure your site has a high # of firefox users but compared to a news site firefox is under 1%.

Brian (http://savedbyzero.org)

#24

I think it's a matter of search engine demographics, too -- different sorts of users search on Google vs. Yahoo vs. MSN.

For the main site I manage, here's the search engine breakdown from WebTrends:

Google, 54.05%
Yahoo, 26.28%
MSN, 16.72%
AOL NetFind, 2.36%

Nobody else even reaches 0.2%.

This main site is specialty retail, which I'm sure has its own demographic influences.

flexiblefine

#25

ah, I forgot to mention - those logs I posted were for a bank, not a personal site. And I think part of the distribution depends on how long your site's been around... if you've been around longer, you're more likely to be listed highly in some of the second and third tier engines, having spent considerable resources in the distant pre-google past getting to that point (the bank site has been around since 1995, and was the second in the country to sell CDs online :-) for whatever that's worth). Most of the other sites I admin are newer and the google results are a much higher percentage.

JC (http://thelionsweb.com/weblog)

#26

I have two sites with different audiences. They both get around the same amount of traffic from search engines (20%+)The first (with less traffic) has the following stats:

Google.....49.5%
Yahoo......22.9%
MSN.........11.8%
AOL..........7.3%

On the second site they are:

Google................ 64.9%
Yahoo................. 15.1%
MSN.................... 8.4%
Google images.. 4%
AOL..................... 2%

dan (http://dan.hersam.com/)

#27

On other note, but still in the same lines my Google referrals have dropped like crazy today. It's like I am disappearing from Google. Anyone else seeing this?

Scrivs (http://businesslogs.com)

#28

The traffic from Google absolutely dominates my site(s), hands down. My network of sites gets more referrals from the International (i.e. non-English language) versions of Google than they do from Yahoo & MSN combined.

Ryan J. Bonnell (http://www.ryanjbonnell.com/)

#29

Google is consistently the leader by all accounts. My stats software is third party and doesn't keep records very well based on my traffic, but I would guess Google makes up about 90% of SE referrals. Yahoo! is next in line. I usually get better placement for popular searches (like Brooke Wilberger) in Yahoo! than in Google. MSN is third. Occasionally I will get a referral from AltaVista or Lycos, but it is very rare.

Kim Siever (http://kmsiever.blogspot.com/)

#30

Cumulative 2004 Stats for my web site from 01 Jan until today (11 Sept)

Google 56.4 %
Unknown 10.2 % %
Yahoo 5 %
AOL 3.8 %
Netscape 3.7 %
Ask Jeeves 3.4 %
Virgilio 3.1 %
MSN 2.6 %
Lycos 1.7 %
search..*com 1.3 %
AltaVista 1.2 %
Overture 0.9 %
T-Online 0.7 %
Hotbot 0.7 %
Dogpile 0.7 %
Ask Jeeves UK 0.7 %
Earth Link 0.4 %
etc...

Piotr J. Rytwinski (http://www.polishsummer.com)

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