Logo Design Winner

May 11, 2004 | View Comments (34) | Category: Whitespace

Summary: Jeremy Johnson wins the logo design contest.

And the winner is...

whitespace

Jeremy Johnson. Yep, the same guy who won the previous Version 2 contest. No knock to Jeremy, but I think I will keep the current logo as it has grown on me. He still gets the books though. Don't forget to keep on working on those Version 2 entries and again thanks to everyone who entered.

Trackback URL: http://9rules.com/cgi-bin/mt/mt-tb.cgi/236

Comments

#1

Great job buddy, loved the Version 2 site you put up.

Mike (http://phark.typepad.com)

#2

That was my favourite also, and I voted.

Great work Jeremy!

pixelkitty (http://pixelkitty.net)

#3

It's a nice looking logo, but separating those two parts of that particular word is dangerous. The first thing that occurred to me was "a space for whites" i.e., somewhere that neo-nazis would hang out. Whitespace on one line as one word, or even with a space as two words, but on the same line, doesn't have the same effect. With the words/parts of a word on different lines, though, I think there's a sort of pause in one's comprehension, leading to the conclusion I reached.

Similarly, consider

Coca Cola

vs

Coca


Cola

The first is obviously the bubbly brown beverage we love. The second - could be Coca (i.e., the raw material for cocaine) and then Cola (a generic brown beverage).

Michael (http://www.mikel.org/)

#4

The logo is okay, certainly not the best out of the bunch imo. I agree with Michael that in some ways it could convey nazi type vibes. However, if you look into anything hard enough you can "find" controversy.

Robert Lofthouse

#5

Did I just see what I thought I saw? For a minute there I thought that you'd used an image in one of your posts Paul. Hang on...

IT'S TRUE! You did post an image! Are you alright Scrivs? Shall I call a doctor?

DarkBlue (http://urbanmainframe.com/)

#6

I should have known all this time, I have been involved in a whites only gathering here at WHITE SPACE!!!!! geez... just kidding.

Great job Jeremy, its a good logo. I think the words are still close enough together that it still conveys a good logic for the site. If they would have been separated even more, then there could be some difference. I think the biggest problem for people looking at the logo is that they are so used to the 1 line form of the logo versus 2 lines.

Bryan (http://www.gamecubecheats.info)

#7

Hey I used an image in yesterday's post as well. I am feeling creative this week. :-P

Scrivs (http://www.9rules.com/whitespace/)

#8

I guess i just don't get the seperation between "white" and "space". I just don't get the line seperation between the two words. Sure enough this web site is white, and sure enough there's a lot of space. That however detracts from the web site itself. Scrivs own logo conveys the true meaning of the web site better.

I just feel that if you're going to create a logo, think through the meaning first. Additional lines that serve no purpose shouldn't be there.

It could also signify white over space, as in mathematics.

Anyways... you can tell i've been painting today :( :P

Robert Lofthouse

#9

Oh, and whitespace is one word. Seperating the word is bound to give it a completely different meaning, as the singular words convey completely different meanings to its compound form.

I'm glad Scrivs went with the compound form this time, i'm sure it was seperated last time.

I can barely remember the old logo :( :P

Robert Lofthouse

#10

"Hey I used an image in yesterday's post as well."

So you did. I missed that post.

DarkBlue (http://urbanmainframe.com/)

#11

Adopting that logo would mean a mini-redesign; it's difficult to use a serif font in one place and nowhere else.

David House (http://xmouse.ithium.net)

#12

I have to agree with Michael and Robert's comments. Although the overall look is nicely balanced, simple and clear, that's all it really tells me about Whitespace. The dividing line perhaps could indicate reflection (as on a lake, for example) but it is still a division and I thought Whitespace was about community rather than division.

Some other entries told me that Whitespace was transparent with expansive ideas, and often had "out of the box" thinking. Some told me it was a bit geeky and different. Some, such as the present logo, told me Whitespace was boxed in and restrictive.

Scrivs hasn't chosen to use Jeremy's logo showing the right one hasn't been found yet. So perhaps you have a better idea now, Scrivs, of what you want. Or perhaps you could set out your criteria more exactly as to the purpose of the site that you want the logo to convey.

Peter

#13

I wrote a very brief post about the "two words" idea here.

hass (http://hass.spikehost.net)

#14

Hass:

In response:

Whitespace is 1 WORD, regardless of some people posting thinking it's two words. If it was two words, then whitespace would actually have to be WHITE. It's not, whitespace refers to "space" around elements simple, created by carriage returns etc etc.

The main point is: That if a compound form is split into two single forms, then of course it has a completely different meaning. The extreme meaning of "white space" was merely highlighted as an example. Let me repeat that again: EXAMPLE.

Of course people coming to Scriv's web site won't think that it's a nazi supremasist site. You'd have to be pretty thick to think that.

The whole point is that his web site name is based on the word "whitespace", which is a compound form, NOT two single words.

Those that commented on your site (as they are regular posters here), should have made their feelings known here as well. Instead they took your opinion that certain people were stating the chosen design somehow would blind users into thinking this was now a nazi web site.

Thank you Mark for commenting on his web site, and indeed giving the correct form of the word.

Robert Lofthouse

#15

I also found it weird that it was JC making the comments. It's better to check the source before you start making comments about people's intelligence.

Robert Lofthouse

#16

white space whitespace.
Both are correct. The one with a space has a design connotation. The one without a space is tilted more towards whitespace characters like space and tab, rather than the concept of white space as a whole.

JC (http://thelionsweb.com/weblog)

#17

I'm afraid I don't follow, Robert. Care to clarify why you found it weird that I was making a comment?

JC (http://thelionsweb.com/weblog)

#18

I'm not in the best of moods to have to explain an entire post again. It should be pretty clear.

It wasn't the fact that you were making a comment. It was the fact that you were quick to presume certain things about the people who wrote the comments, without actually reading them. If you had read the statements, then I don't understand how you could have written what you did.

Robert Lofthouse

#19

Oh, and you'll find that a lot of dictionaries have different "definitions" for both those forms.

I stick by "whitespace" referring to all forms, rather than there being two different forms of the word.

Robert Lofthouse

#20

I feel I should also explain my mood, as it has affected a lot of my posting today. Most people seem to still be happy with the advice I give.

Around this time of year my family take time out to remember my father who died of cancer several years ago. At this time of year i'm usually prone to being sad and irritable. Sorry for those who have to put up with this. I still hope I am able to provide you with good advice and opinions.

This probably isn't the place to bring it up, but as this is a community, I felt i should share with the community why I may seem a little "off" - even though I don't know any of you personally.

Robert Lofthouse

#21

My apologies, Robert, and Michael, and anyone I missed who mentioned it. I was not criticizing the person, just the idea that someone would mistake whitespace for neo nazi HQ. I must have missed where someone noted that that applies mostly to people with screen readers and the, who cannot immediately take in the content with a single look.

JC (http://thelionsweb.com/weblog)

#22

My condolences, Robert. I can't begin to imagine how hard that must be, and I hope I never find out.

You all may find this new programming language to be of interest. It's called WhiteSpace -- I think it's truly a revolutionary way to go about coding. I'm sure it will cut weeks off of my time-to-launch on any project I undertake from now on.

JC (http://thelionsweb.com/weblog)

#23

just the idea that someone would mistake whitespace for neo nazi HQ

That's one of the funniest things i've heard in a while lol

I'll be keeping my eye on scriv's *raises an eyebrow*

Robert Lofthouse

#24

My condolences, Robert. I can't begin to imagine how hard that must be, and I hope I never find out.

Thank you... I hope you never experience it either, well.. not for a long time anyways. We all have to face it at some point :(

I'll check out that link.

Robert Lofthouse

#25

Well I am sure my African-American father wouldn't be too pleased about me talking about how the white people rain supreme. Great now google is gonna make this at the top of the charts.

Scrivs (http://www.9rules.com/whitespace/)

#26

Thinking about redesigns..

Scrivs: I will have to re-submit my IMDB design with a different web site address as the company hosting my site went bust (without letting me know they were just going to close everything down, and run away). Unsure if you have to delete the previous address from a database or whatever.

Hope I get my new reseller hosting sorted out intime to resubmit :(

Robert Lofthouse

#27

What I'd really like to know is why did you pick that one? What attracted you to it? I mean, sure it's a nice font and it's nicely laid out in general terms - but how does it fit within the context of this site as you see it?

If I had never been to this site, never heard of you or anything, and was presented Jeremy's logo, I'd still be clueless as to what "Whitespace" was.
The same would apply to your current design (although I like that better than the previous you had) - if it weren't for the tagline, I'd be lost.

In looking over all the entries, I think the logos that best represent what this website is about is the 4th from the top and the 4th from the bottom. The top one gives a hint of a browser window in the logo - so at the very least (again, assuming I knew nothing upon seeing the logo) I can gather Whitespace is an online venture. The thought bubble on the bottom obviously indicates to me that this has something to do with sharing thoughts or communication.

All the others, in my opinion, are just a visual play on the words "whitespace" not the development of a meaningful brand.

I post this not to lessen the submissions, but more to see your thought process, Paul - especially if you consider this out of the relm of contest and more as a client / designer relationship as your next post discusses.

Mark (http://www.lightpierce.com/ltshdw)

#28

Mark - How many "meaningful brand" logos really say anything about the product their company is promoting? The only ones I can think of off the top of my head are Tivo and Burger King. I'm sure there are others, but I'd be willing to bet they're in the minimum among successful companies both large and small (Presumably, unsuccessful companies don't matter, except as examples of what not to do)

I just don't see where you can dump something that explains what something like a blog does into a single small image. Better to design something with some degree of visual impact, which will come in time to be associated with the product offered. That said, I'm not a logo designer, just the son of one. :-)

JC (http://thelionsweb.com/weblog)

#29

Robert, my post was commenting on a trend I've seen to break up words with colors and spaces, and asking for people's opinions on the effectiveness of it. The comments reflect that. The white supremacy thing was an amusing segue. Scrivs, I'm not trying to steal your readers. ;)

hass (http://hass.spikehost.net)

#30

The reason why Jeremy's logo won is very simple. Specifically, there are three things that set it apart from the rest:
1) Its proximity to the other logos. The winning logo is the first one that has a good amount of "whitespace" around it. This area sets it apart visually from the other logos and creates a sense of importance. The extra room also gives your eye a break. The logo before it does not do this because its the heavy, unbalanced symbol.
2) It was the first simply typographic logo in the competition that actually worked. Until this point, we haven't really associated Whitespace with graphics, and excepting that one infamous logo that was recently ditched, none of the Whitespace logos have used marks either. So, it is only natural to choose something we have become used to.
3) It wouldn't be a stretch of the imagination to conclude that about 12 of the surrounding logos were design by only one or two people. I say this because of their progression and visual similarity; not to mention their size. (Note: this is just an observation, so understand that it is not founded on concrete facts..I could be dead wrong.)

Anyway, those are some of my thoughts.

Changing topics, here is my two cents about symbolic vs. descriptive logos. Although I could argue about the virtues of both, I will just relate some of the questions that went through my mind as I designed my logo (if you must know it was that fourth one).

First off, I really didn't spend much time creating it. When I submitted it about 5 minutes before the deadline I wasn't very pleased with it (an extreme understatement). Here's why:
1) It didn't represent Whitespace. Simply put, it wouldn't feel at home here.
2) The typography is horrible. Enough said.
3) Even while I was designing it I kept finding my self thinking "whites pace," instead of "Whitespace." The battle over one or two words was probably the biggest one I faced. Almost everywhere except in the logo it is referred to as Whitespace without a space (no pun intended). So, I tried to keep the logo identical.
4) Originally, my logo only had one browser, but one of the last things I did was to add the second clone. Something in the back of my head tells me that I have seen something very similar somewhere else, but I can't place it. I even looked a couple places before submitting it. No results.
4) Instead of using some of the older Whitespace logos as a guide I decided to play off the one with a little box (if you can still remember it).
5) I could have done a whole lot better. Aarg.

Well, congrats Jeremy for your great logo. Nice job.

..and scrivs, I'm glad to see that a new logo has been ushered in. It's a great improvement.

And for those of you who are wondering, I wouldn't want to start one of those long arguments about whether or not we should capitalize Whitespace -- I just needed to keep it separate from the other kind of whitespace. :)

db

#31

Was your design the 4th down?

If it was then I was hoping yours would win. As well as being a great design, it would have worked well as a "portal" logo, which was one of scrivs "hidden" requirements.

Robert Lofthouse

#32

Yea, it was the fourth one DOWN. (Otherwise known as the one with horrible typography and those silly little browsers) :P

db

#33

DB -

I think you're being a little hard on yourself.

JC -

You're right, most brands get established after there is some familiarity with the offering. That being said however, certain images lend themselves to a particular field or industry. Think of pharmaceuticals. These are arguably the most abstract logos around, and yet if you see one, I would think most people would make the connection - hey, looks like a new drug.

Same here. Even if I had no idea of what this site was about, I could ascertain from the somewhat abstract browser icon in db's submission, was that this was an online venture.

Upon my visit, I could look at the content (the product, if you will) and look back at the logo with the word "whitespace" and make the connection - thus beginning the process of building a meaningful brand.

With the exception of the other logo I mentioned (4th from the bottom), I can't make any type of connection between the design style of the logo and the service being offered.

Mark (http://www.lightpierce.com/ltshdw)

#34

Is this a logo or a tittle head?????

SN RAJPUROHIT

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