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Nobody likes the idea of an intruder. But intruders come in different shapes, sizes, and formats. And for as much as you donâ€™t want a physical intruder in your home, breaking in and burglarizing your home, you donâ€™t want digital intruders either. And because they are anonymous and you canâ€™t necessarily see them when there pilfering your data, digital intruders may be more dangerous than the physical kind.
It is a reality of current life that fraud is everywhere. Particularly in the digital realm, it is easier than ever for hackers to get into your information and create all sorts of havoc. If youâ€™ve ever looked into search engine optimization as a way to improve your online branding, then you know how much of the work is done behind the scenes.
That same behind the scenes area is where a lot of fraud can happen, so itâ€™s no surprise that the two ideas of SEO and deception often intersect.
There are a few examples of things that you should do and things that you should avoid in the online world as these two concepts relate to each other. To prevent fraud from coming into your search engine optimized content, you can use automated services that block that activity.
Any time you note that a site is using black hat techniques, you should avoid them. And, you should recognize the difference between valuable content and word stuffing. Often, the same sites that use word stuffing as a way to get attention are the ones that will use your information in ways that you donâ€™t want.
When you are using online connective methods for legitimate reasons, it is a great way for you to reach people. However, everyone has access to many of these connective methods. You have to figure out how to keep the bad actors away.
And thatâ€™s one of the reasons you should add Google re-captcha when people need to log into your services online. You donâ€™t want robotic traffic coming through your website portals, which is why automated filters can be very valuable.
Black Hat Techniques
Once you research black hat techniques, youâ€™ll have several realizations about how online environments work. Any legitimate web resources will stay away from all of these. If your business uses search engine optimization, youâ€™ll note that black hat techniques are strictly prohibited. This is because Google will give you negative attention because of them.
People who are attempting to defraud you will often use these black hat techniques to get your attention in the first place. Any links that you click will just add to the problems later.
Valuable Content vs. Word Stuffing
Online, valuable content is king. But, Googleâ€™s algorithms arenâ€™t always perfect at deciding what is valuable in the virtual world. Some companies will use word stuffing instead of good search engine optimization. Because of this, there will be fraudulent websites that show up higher in the search engine results than they should.
The best thing that you can do is learn to recognize the symptoms of these bad searches. This way you can be sure to stay as far away from them as possible.
So, your last blog site flopped. You invested a lot of time, money and effort into creating it. However, it simply never gained any traction, nor did it produce any of the leads or SEO clout you hoped for.
Thatâ€™s ok. This time things will be different. They say that when you lose, donâ€™t lose the lesson. And a non-productive website can be an amazing source of lessons.
If youâ€™re trying to get the best marketing for your buck, then you have to understand the importance of headlines and keywords. Every publication that you put out online is a conglomeration of words. Some of the most important words are going to be the headlines. And then the most important focal point is going to be whatever your keyword is.
Data is often ugly. It is strings of characters and numbers that often donâ€™t mean anything just looking at them. If you think about long spreadsheets of data that is entered into columns and rows, you can quickly put yourself to sleep. But in spite of this sparse aesthetic, data may be the most crucial thing any person or company ever works with. Thatâ€™s why itâ€™s important to figure out how to present data accordingly. Thatâ€™s where design comes into the equation.
While getting people to come to your blog is a victory in and of itself, this victory can feel a little cheapened if you notice that those who are visiting your blog are bouncing right off after just a few seconds on your page. Luckily, there are things you can do to mitigate this issue once you recognize the problems.
So to help ensure that the people youâ€™re working so hard to bring to your blog actually stay and consume some of your content, here are three ways to better hold your visitorâ€™s attention on your blog posts.
Building your first business website can seem a daunting task, but the job is not as difficult as you might think. There are quite a few aspects involved in building a business website that truly makes an impact on the target audience.
The good news is that once you know the ropes, youâ€™ll be able to envision the big picture with ease. Take the time to become fluent in the language of SEO (search engine optimization), so you can start building your own path to online success. Here are a few tips to get you started on building a successful business website.
No matter what you do, if you are selling yourself, your products and services, or your brand, then you are invested in the idea of marketing. The two gigantic categories of marketing are online marketing and then real-life marketing. Online marketing deals with the digital world and all of the social media platforms. Real-life marketing deals with face-to-face interactions, physical storefronts, and anything that people see outside of computer screens, cell phones, and digital monitors.