If you have a local business or a business that works in specific service areas, having a successful website can make or break your business. While word of mouth can work great for many established businesses, those who are just starting out and are relying on people being able to find them online need to know how to get those people to their websites and converting. The best way to do this is through creating location-specific landing pages. However, many have found that this is easier to know than to do. So to help make this a little easier on your business, here are three tips for creating location-specific landing pages.
Always Create New Content
Depending on the area you’re working in, you could have anywhere from a handful of location pages to a few dozen location pages. And although it will be a lot of work, Miriam Ellis, a contributor to Moz.com, advises that you always create new content for each of these pages. By doing this, you’ll be able to set yourself apart from the other businesses like yours in the area who choose to overlook this advice. So whether you’re a lawyer in Tulsa or a florist in Seattle, make sure you take the time to write fresh content on every landing page you choose to create for each neighborhood or community you service. [Read more…]