Wisdump

Dumping wisdom on design and the web

3 Tips for Creating Location-Specific Landing Pages

By

If you have a local business or a business that works in specific service areas, having a successful website can make or break your business. While word of mouth can work great for many established businesses, those who are just starting out and are relying on people being able to find them online need to know how to get those people to their websites and converting. The best way to do this is through creating location-specific landing pages. However, many have found that this is easier to know than to do. So to help make this a little easier on your business, here are three tips for creating location-specific landing pages.

Always Create New Content

Depending on the area you’re working in, you could have anywhere from a handful of location pages to a few dozen location pages. And although it will be a lot of work, Miriam Ellis, a contributor to Moz.com, advises that you always create new content for each of these pages. By doing this, you’ll be able to set yourself apart from the other businesses like yours in the area who choose to overlook this advice. So whether you’re a lawyer in Tulsa or a florist in Seattle, make sure you take the time to write fresh content on every landing page you choose to create for each neighborhood or community you service. [Read more…]

3 Things Small Local Businesses Can Do to Improve Their Online Presence in 2018

By

Whether your company is a small and local or a Fortune 500 giant, creating and maintaining a strong, relevant and concentrated web presence is vital. Fortunately, the internet has leveled the playing field for small businesses, operating from home, a brick and mortar, or else, so you have to take advantage of getting web traffic by strengthening your footprint on the World Wide Web.

And the sooner, the better. A late action could result in your website being left in the dust by your fiercest competitors. You don’t want that, do you? Just put the following three tips into practice, and you’ll soon begin to attract new visitors and improve your online reputation. [Read more…]

3 Tips for Making People Take Notice Of Your Website

By

In a world where there are millions of websites on the Internet and hundreds of new websites popping up each and every day, it can be challenging to know what you can do to make your website stand out from everyone else’s. But just like with your personal style, you can set yourself apart and have people take notice if you can find some simple, subtle ways to separate what you do from what everyone else is doing. But rather than doing this with your aquamarine engagement ring, you do this with your website. To show you how, here are three tips for making people take notice of your website.

Add More Of Your Personality

While there might be people who are similar to you in personality and style, there’s nobody out there who’s a carbon copy of you. And when it comes to your website, this is a great thing. For your website, the Forbes Agency Council shares that the best place to make your personality apparent is on your company bio. At this place on your website, you can share information about yourself that will help your visitors see the real you and get to know who you are on a personal level. When this happens between a business and a consumer, the consumer is much more likely to feel a personal connection to the company, making them more loyal and more willing to work with you over your competition. [Read more…]

Learn How To Make Your Website More Visible

By

Nothing on the internet exists until someone sees it. Visibility is everything when it comes to building a digital presence for your organization. The more people you reach, the more opportunity is created to build a connection.
It does not take long to build a basic shell of a business website, but to create a hardy digital destination takes a little more effort. Web users are particular and seasoned in their navigational efforts. If you want your website to stand a chance against the competition, there are a few qualities you should include in your design.

Spend more time learning about SEO

First, and foremost, you should understand that the full spectrum of search engine optimization expands much further than this short article will even begin to explain. If you want your business website to be supremely visible online, then you will need to spend more time learning about SEO. [Read more…]

How Good Are the Website Builders of Web Hosts as Far as Web Design Is Concerned?

By

In addition to the many things you should consider when choosing a web hosting service, there is the website builder selection factor – one that is the least discussed, and is actually of high importance to those who wish to build a website while saving up on developer costs.

Many website hosting companies offer varying website builders as part of their web hosting packages. These are indeed convenient add-ons, allowing anyone to easily create their websites as they pay for web hosting. [Read more…]