When you’re creating a website, the most important thing to consider from a design standpoint is who your target market is. Without this in mind, you could be creating a website that might not be functional for those that you’re intending to have come to your website, especially if those people are of an older generation. [Read more…]
It is a reality of current life that fraud is everywhere. Particularly in the digital realm, it is easier than ever for hackers to get into your information and create all sorts of havoc. If you’ve ever looked into search engine optimization as a way to improve your online branding, then you know how much of the work is done behind the scenes. [Read more…]
So, your last blog site flopped. You invested a lot of time, money and effort into creating it. However, it simply never gained any traction, nor did it produce any of the leads or SEO clout you hoped for.
That’s ok. This time things will be different. They say that when you lose, don’t lose the lesson. And a non-productive website can be an amazing source of lessons.
If you’re trying to get the best marketing for your buck, then you have to understand the importance of headlines and keywords. Every publication that you put out online is a conglomeration of words. Some of the most important words are going to be the headlines. And then the most important focal point is going to be whatever your keyword is.
Data is often ugly. It is strings of characters and numbers that often don’t mean anything just looking at them. If you think about long spreadsheets of data that is entered into columns and rows, you can quickly put yourself to sleep. But in spite of this sparse aesthetic, data may be the most crucial thing any person or company ever works with. That’s why it’s important to figure out how to present data accordingly. That’s where design comes into the equation.