Typography is a term carried-over from the time of print, it refers to the style of the text on your website or other materials. Having great typography means your content will look good and be more readable. If you lack in typography skills, you website and content can really suffer. Poorly chosen fonts and styling can turn readers away, whereas top notch typography can engage users and give your company a good face. Read these steps and tips for making stunning and elegant, top notch typography on your website.
Setting the Tone and Mood
The first thing you should do to make sure your typography is top notch is to determine the overall tone and mood of your website. Educational and informative sites may have a serious tone, making highly decorative typography inappropriate and off-putting. Websites for events or entertainment can use comical, whimsical and decorated texts to help set a light mood or tone. Review your content and target audience to know which tone you are looking to set so that you can enhance it with the right typography. [Read more…]
Originally posted on May 18, 2017 @ 3:21 pm