No matter what you do, if you are selling yourself, your products and services, or your brand, then you are invested in the idea of marketing. The two gigantic categories of marketing are online marketing and then real-life marketing. Online marketing deals with the digital world and all of the social media platforms. Real-life marketing deals with face-to-face interactions, physical storefronts, and anything that people see outside of computer screens, cell phones, and digital monitors.
Online Marketing Tips: Including Reviews and Alternatives
It may feel like the Wild West when it comes to online marketing these days, but there are always tips that you can follow to give yourself a bit of a competitive advantage. And one of the biggest things that you can do in the current marketing climate is to include reviews and alternatives within your web context.
First, make sure that you understand search engine optimization fundamentals. Beyond that, think about how you can add related information to your content that you can create links from. If you can, get real reviews from some of your customers or clients about related subjects. And always be sure not to fight against yourself with your marketing. [Read more…]
Online Marketing for Maximum Value and Interaction
When it comes to online marketing, your goal is going to be the maximum value and maximum interaction. And there are a whole lot of different ways to get to the sand. However, regardless of what industry you’re in or what your commercial intent eventually is, there are a few tips you can always follow to get the most out of your efforts and your money.
A few tips and techniques include the ideas that you want to plan to go viral, it’s essential to use social elements everywhere, you always want to be consistent with branding, and you never want to use shortcuts or fake interactions online to promote your purpose.
Plan To Go Viral
Even if your online marketing doesn’t necessarily hit all of the right targets, you should always plan to go viral. This means that you observe the best online advertising methods that people are using, and then you try to copy the elements that make sense. Remember, you don’t want to replicate content, but you do want to replicate techniques. You need to be sure that your actual output is original, but there’s no issue with figuring out what methods other people have used for their mass appeal.
Use Social Elements Everywhere
Using social media for business is one of the most important things that you can add to your online marketing repertoire. If you’re not intimately familiar with Facebook, Twitter, Instagram, and Snapchat, then now is the time to learn. Spend a few hours on each one figuring out what all of the updated settings do, and use that to your advantage. You don’t have to be obvious or obnoxious with your online social techniques, and in fact, subtlety often works better. However, you still have to know which subtle elements to add.
Be Consistent With Branding
Especially when it comes to online marketing, you need to make sure that your brand is consistent. Shape, color, texture, attitude – all of these aspects need to be instantly recognizable and associated with your name and your quality level. Make sure that your entire company understands how you’re presenting yourself, and be sure that your brand and your product are synonymous.
Don’t Use Shortcuts or Fake Interactions
One of the big bugaboos in today’s online world is the fact that people are trying to use shortcuts or fake interactions. They may look good on the surface. And they may be inexpensive. But if anyone catches you either writing fake reviews or linking to and from sites that don’t have value, you’ll immediately get a black eye regarding business visibility. Take the extra time to do your search engine optimization and online marketing processes correctly, and you will be rewarded in the long-term.
3 Post Styles That Drive Online Marketing
If you want to drive online readership and conversions, you need to build your site foundation on high quality, compelling content. But what do readers want? With so many websites, what will make your brand stand out?
A quick look around at leading sites suggests that there are several post styles that draw readers in – so give them a try. With these 3 approaches to online content, you’ll create an eager and engaged audience. [Read more…]
5 Ways Online Marketing Can Boost Property Management Business
The world of online marketing offers a chance for any business to boost their visibility in an international community of consumers. Property management brings a plethora of benefits to new property owners, but they have to know about the business to choose it as their partner in their time of need.
Online marketing is one of the most efficient ways to boost business for property managers. Here are a few ways to utilize online marketing to raise business traffic. Take a moment to see what pieces of information can be used to boost property management business. [Read more…]
Tips For Becoming An Online Sales Guru
If you have items to sell, whether you’re an artist, an individual, or a business, selling online can be a great asset. However, there is more to getting great sales online than just posting your items somewhere and waiting for people to find them. First, you need to post them in the right places. Then you need to do some major advertising.
The internet has opened up numerous avenues for selling online. What is available to you depends on what kind of time and money you want to put into your venture, and what type of items or services you are selling.
Getting Your Stuff Up For Sale
You could simply sell your items from your own website. No matter who your website is through, even if it’s Wix or WordPress, you should have access to some sort of shopping cart app. This allows you to post items and sell them direct, with no middle man. However, you may need to do even more marketing with this, since people will need to be able to find your website.
Combine the use of your own store with the availability of other online shopping centers. Using something like Google Shopping can help you direct more people to your shop, whether it’s on your own website or elsewhere.
Plus, the more places your items are available the more chances you have of increased sales. If you are selling your own art or handcrafted items you don’t want to only be posting them on Etsy. Look into other sales sites online that cater to the handmade products, like Amazon Handmade.
If you’re selling something manufactured, and not handmade, you could be selling on both eBay and Amazon. And, for anything you might be selling, consider using your social media accounts as well. Facebook even has it set up that on business pages and groups you can post items for direct sale through their system.
Marketing What You’ve Got And Where It’s At
Using keywords is a great way to boost yourself in search engines, and they can be used on your website, in your blog, and even on social media. Use them every chance you get, organically of course, to help people find you and what you’ve got for sale.
You also want to make sure you have links shared in various places to each of your sales venues. Make sure there are direct links through your website, and make sure you are sharing links, and even new product and services posts on your social media accounts.
Don’t stop there. By offering discounts and coupons, through social media and maybe even a monthly newsletter, you can attract more new sales and repeat sales. The more you get your links out there, the more people will know what you’re selling.
3 Tips For Creating A More Effective Email Marketing List
Although there are a lot of other forms of online marketing your business can participate in, if you’re able to have an effective email marketing list that you send out religiously and that has a decent open-rate, this avenue could still very well be one of your most successful marketing strategies. However, the main point here is that your email list has to be working effectively for you. If it’s not, you’re basically just wasting your time creating and executing on this marketing tactic. So to help those struggling with their current email marketing plan, here are three tips for creating a more effective email marketing list.
Don’t Use Email’s You’ve Bought
If you either have a small email list or have an old email list, it can be daunting to have to rebuild this part for your campaign. This may leave you feeling like purchasing an email list is the best option for you. But according to Corey Wainwright, a contributor to HubSpot.com, this is definitely the wrong decision.
When you choose to buy an email list rather than putting in the work to create your own, you have much lower quality email addresses, no rapport with your recipients, and can even have a hard time working with your email vendor. So although it’s harder to get legitimate emails from people who actually want to hear from you in the first place, this will give you a much more effective email list to work with.
Focus on High-Quality Content
So now that you know you’re going to have to put in the effort to build your email list, what are some of the best ways to do this? According to Jacob McMillen, a contributor to KISSmetrics.com, focusing on producing high-quality content is going to be a major advantage for building your email list. If you’re able to produce great content that your target audience finds helpful, informative and interesting, you have some leverage for requiring something in return for this content. Creating content upgrades—where you require an email to access certain, more in-depth parts of the great content you’ve created—is a super easy and effective way to not only get quality emails for your list, but to find out which types of content your target market is most interested in.
Get Specific
Unless you have a very specific type of business in which you’re running, you probably have multiple target audiences that you’re catering to. While this is great for having a wider customer base to draw from, it can make email marketing difficult. One thing Jonathan Long, a contributor to the Huffington Post, recommends is breaking your big email list into smaller, more specific email lists that you can then target to specific groups within your customer base. While this will require more work, your lists will soon become even more effective for your marketing purposes.
With the right forethought and plan for execution, you can create a valuable email marketing list that will help further your business more than you could have imaged. Use the tips mentioned above to get started.
This Is What People Want From Your Online Marketing
It is extremely important to be aware of what people want when it comes to planning your online marketing scheme. You really want to ensure that what you are spending time, and money, on is going to actually draw people to your page, and keep them there.
How to do this is actually pretty simple. You just give them what they want. How do you know what they want? When you’re shopping around for products and services, what are you looking for? [Read more…]
Cleaning The Bugs Out Of Your Online Marketing Plan
There are thousands of articles out there on marketing your business and your products online, but the one thing that is often missing is the fact that there are certain things that, while they may work for other businesses, may not work for your business. There are trials and errors for every business that ventures online to promote themselves.
The idea is to try and see what works for your business. Here are a few things you can do that will help you work through your online marketing plan, and help you find what works best for your business. [Read more…]