polarization strategy

3 Tips For Creating Content In Today’s Highly Politicized And Polarized World

In today’s world, you can find people who disagree about almost anything. Even if something doesn’t seem like it would be automatically polarizing, there’s bound to be someone out there who feels passionately about this topic in a way that could cause tension. So if you work in an industry that has obvious people who are for or against your position—like farming, the possession of firearms, health care, and others—it can be hard to know how to promote your business without drawing negative attention or seeing a major backlash. [Read more…]

Originally posted on October 15, 2020 @ 9:15 am

Add Practical Tools To Your Website To Improve Engagement

One of the ways to add a lot of engagement to your website is to add practical tools to the framework, the code, and the content. With so many options out there as far as which websites to go to, you have to consistently give people visit your site a reason to come back. And what is more valuable to people than a set of tools that they can keep returning to?

You can do things like add calculation tools to your website. Or, perhaps adding live chat capability would make sense. No matter what, you want to have share buttons easily available on every screen of your site. And whenever possible, add links to high-quality resources, as a means of adding value to your own content. [Read more…]

Originally posted on January 27, 2018 @ 10:03 am

3 Tools That Can Help You Make Your Company Known Online

In the world of business, it is imperative that the world know of your existence. Making yourself known is how you build your clientele. Granted, some of the ways we make ourselves known can be bad for the health of our company, but that’s why it’s so important to maintain integrity.

Thanks to the internet, the aspect of advertising your business has been made much easier through the avenue of online marketing. And because of technology, there are several ways you can go about getting your business’s name out there. Below are three of them. [Read more…]

Originally posted on November 28, 2017 @ 9:53 pm

3 Simple Ways to Improve the Design of Your Website

Visitors’ first impressions of your website develop extremely quickly. Knowing this, it’s vital that the overall design of your website shows people who open it something they like.

This is easier said than done, though. Especially if you don’t have a lot of experience with web design, you might not know what you have to do to improve how your website looks to others. [Read more…]

Originally posted on June 25, 2018 @ 5:15 pm

Advice For Creating Naturally Positive SEO Content

web-content-planning

The world of blogging and content generation these days has a lot of different important aspects when it comes to getting desired traffic numbers and patterns. And at the core of that is the concept of search engine optimization, or SEO. Unless people are following direct links to your content, the only way they’ll find you is through searching, and if you don’t make it on that first page of results, you’re missing out on most of your potential.

So five ways that you can create naturally occurring positive SEO include writing content that explains a process, answers a question, creates a conversation, links to high-quality resources, or goes deep with textual descriptions. [Read more…]

Originally posted on March 12, 2017 @ 9:42 pm